enterprenure project, Regarding extension subject project

3. B ) ENTERPRISE PROFILE
 Enterprise type : Medium
 Ownership : Partnership
 Status of enterprise : yet to be established , holds great
promise for increasing demand
C) CONSTITUTION ANDC) CONSTITUTION AND
ORGANISATIONORGANISATION
 REGISTRATION FROM DIRECTORATE OF
INDUSTRIES HAS BEEN OBTAINED

4. Uniqueness of our product:Drink to Your Health
•No added sugars, preservatives or colorants
•Flash pasteurized to retain both flavor and
nutrients
•Gluten-free
•Good source of potassium
•100% Pomegranate Juice

5. Food Value Per 250 ml of juice *
Calories 63-78
Moisture 72.6-86.4 g
Protein 0.05-1.6 g
Fat Trace only to 0.9 g
Carbohydrates 15.4-19.6 g
Fiber 3.4-5.0 g
Ash 0.36-0.73 g
Calcium 3-12 mg
Phosphorus 8-37 mg
Iron 0.3-1.2 mg
Sodium 3 mg
Potassium 259 mg
Carotene None to Trace
Thiamine 0.003 mg
Riboflavin 0.012-0.03 mg
Niacin 0.180-0.3 mg
Ascorbic Acid 4-4.2 mg
Citric Acid 0.46-3.6 mg
Boric Acid 0.005 mg

6. Health Benefits
• Good for Your Cardiovascular System
• Better Blood Sugar Control and A Lowered Risk of Diabetes
• Helps in Prevent Gallstones
• Health-Promoting Potential Equal to or Even Higher than that
of Vegetables.
• Protect against Heart Disease
• Significant Cardiovascular Benefits for Postmenopausal
Women
• Prevent Heart Failure.
• reduces risk of type 2 diabetes
• Good for Your Cardiovascular System
• Better Blood Sugar Control and A Lowered Risk of Diabetes
• Helps in Prevent Gallstones
• Health-Promoting Potential Equal to or Even Higher than that
of Vegetables.
• Protect against Heart Disease
• Significant Cardiovascular Benefits for Postmenopausal
Women
• Prevent Heart Failure.
• reduces risk of type 2 diabetes

7. Pomegranate juice
consumption
patients with carotid artery
stenosis reduces
common carotid intima-media
thickness, blood
Pressure.

8. STORAGESTORAGESTORAGESTORAGE
 Fruits can be stored in cold storage upto 2
months or 10 weeks at a temperature of 50
C.
 Longer storage should be at 100
C and 95%
RH to avoid chilling injury and weight loss.

9. B ) ENTERPRISE PROFILE
 Enterprise type : Medium
 Ownership : Partnership
 Status of enterprise : yet to be established , holds great
promise for increasing demand
 REGISTRATION FROM DIRECTORATE OF
INDUSTRIES HAS BEEN OBTAINED

10. TECHNOLOGY SOURCES
Major sources for technology are:
•(i)Indian Institute of Horticultural Research,
Hessarghatta, Bangalore-560089, Karnataka.
•(ii) Directorate of Horticulture, Shivajinagar,
Pune, Maharashtra-560003.
•(iii)Directorate of Horticulture, Lalbagh,
Bangalore, Karnataka.
•(iv)Progressive growers of Maharashtra.

12. Site:
 Mandal :Rayadhurga (10km distance from
city).
 Dist:Ananthapur,Andhrapradesh.

13. Physical infrastructure

14. MACHINARY IMPORTED FROM:
KARUN International
Contact Person : Mr. Athul Kumar Gupta
Company Name : Karun International
Country : India
City : Jaipur
State : Rajasthan
Company Address : 1263, Jhalanion Street
Pin Code : 302001
Phone : +91-0141-6456982/ 2316670
Mobile : +91-9314519003
Email ID : athulsps1964@rediffmail.com
Alternate EmailID : cckarun_international@rediffmail.com
Web Address : http://www.karuninternational.net

15. Source of raw material: fruits from the local
surrounding areas

16. • Labour:
• We get one skilled labor from AMIT POMEG
TECH PVT. LTD and give training to local labour
• Labour:
• We get one skilled labor from AMIT POMEG
TECH PVT. LTD and give training to local labour

17. UtilitiesUtilitiesUtilitiesUtilities
• Power:
Three phase power is used.
• Power:
Three phase power is used.
• water:
• Water from Bore wells.
• water:
• Water from Bore wells.
• Pollution control:
• Pollution is negligible
• Pollution control:
• Pollution is negligible

18. • Communication system:
Telephone,
internet, exhibitions, trade fairs, Melas..etc
• Transport facilities:
• Tata ace-harvested & finished products
• Transport facilities:
• Tata ace-harvested & finished products

19. Manufacturing processManufacturing processManufacturing processManufacturing process

21. Capacity of the industryCapacity of the industry
357 lit per day
Technology selected:
 We use the latest technology for processing.
Quality control:
• National Institute Of
Nutrition(NIN)

22.  our product is sold to bakeries and super
markets.
 Supply on demand to individuals.
Marketing planMarketing plan

23. Market potentialMarket potential
 Demand and supply position:
 Demand for healthy juice is high and supply is not
sufficient.
 we supply per annum 1,07,142 lit.

24.  Exhibitions
 Whole sale and retail markets
 Advertisements through print media
 Distributing sachets free of cost in crowded areas to
develop the demand
 Advertisements through Internet , TV , radio
 Exhibitions
 Whole sale and retail markets
 Advertisements through print media
 Distributing sachets free of cost in crowded areas to
develop the demand
 Advertisements through Internet , TV , radio

27. S.No
Machine/equipment
Cost
1 Juice extraction machine 8,70,000
2 Packing machine 2,50,000
3 Refrigeration 2,30,000
4 Generator 1,00,000
5 Trays and bottles 2,50,000
Total
18,30,000
OTHER FIXED ASSETS
ARE:-Machinery and equipment

28. Other fixed assets are
Sino Invested on Amount
1 Computer 30000
2 Vehicles 70000
3 Furniture 30000
Total 1,30,000

29. Total fixed costs=25,30,000Total fixed costs=25,30,000
Insurance = 1,77,100(at 7% interest)Insurance = 1,77,100(at 7% interest)

31. TOTAL 10,57,100

34. LOAN PLANNING
Total amount =20,00,000/-RsTotal amount =20,00,000/-Rs
Interest= 12%Interest= 12%
period= 5yearsperiod= 5years
Installment for eachInstallment for each
year=6,40,000year=6,40,000

35. Repayment planRepayment plan
Year Principle Interest Installment Balance
1 4,00,000 2,40,000 6,40,000 16,00,000
2 4,00,000 1,92,000 5,92,000 12,00,000
3 4,00,000 1,44,000 5,44,000 8,00,000
4 4,00,000 96,000 4,96,000 4,00,000
5 4,00,000 45,000 4,48,000 0
Total 20,00,000 7,17,000 27,17,000 -

37. . ASSETS AMOUNT(Rs) S.No LIABILITIES AMOUNT(Rs)
CURRENT ASSETS 1 CURRENT
LIABILITIES
Cash in hand 5,00,000 Insurance 1,77,100
Accounts receivable (sales) 60,00,000 Salaries & Wages
2,50,000.00
Prepaid expenses 10,000 Interest 2,40,000
total 65,10,000 Total 6,67,100
LONG TERM ASSETS 2 LONG TERM
LIABILITIES
20,00,000
land 3,00,000 TOTAL
LIABILITIES
26,67,100
building 4,00,000
depreciation@5% 20,000
Machinery 18,30,000
depreciation@5% 91,500
Other assets 1,30,000
Depreciation@5% 6500
Total 27,78,000 NET WORTH 66,20,900
TOTAL ASSETS 92,88,000 LIABILITIES+NE
TWORTH
92,88,000

38.  Total assets=92,88,000
 Total liabilities=26,67,100
 Total assets=92,88,000
 Total liabilities=26,67,100
• Net worth or Equity= Total Assets-Total
liabilities
• Net worth=92,88,000-26,67,100
=66,20,900
• Net worth or Equity= Total Assets-Total
liabilities
• Net worth=92,88,000-26,67,100
=66,20,900
EQUITY:EQUITY:

40. 1 Sales 60,00,000
Cost of goods 25,30,000
Gross margin 34,70,000
2 Operating expenses In Rs/
Raw material 3,50,ooo
Salary & wages 2.50,000
Electricity 75,000
Installment
Insurance
6,40,000
1,77,100
Maintenance 1,00,000
Advertisements 40,000
Miscellaneous 50,000
Total 13,32,100
3 Net operating profit 21,37,900
4 Interest 2,40,000

42. S
.
N
o
ITEM 1st
yr 2nd
yr 3rd
yr 4th
yr
1 Cash in flow 60,00,000 72,00,000 78,00,000 84,00,000
2 Cash out flow 10,57,100 12,68,520 13,74,230 14,79,940
3 Net cash flow 49,42,900 59,31,480 64,25,770 69,20,060
4 Profit Tax @ 30% 14,82,870 17,79,444 19,27,731 20,76,018
5 Net profit after taxes 34,60,030 41,52,036 44,98,039 48,44,042
6 Interest@12% 2,40,000 1,92,000 1,44,000 96,000

43. S
.
N
o
ITEM 1st
yr 2nd
yr 3rd
yr 4th
yr
1 Cash in flow 1,50,00,000 1,95,00,000 2,34,00,000 2,57,40,000
2 Cash out flow 50,86,000 66,11,800 79,34,160 87,27,576
3 Net cash flow 99,14,000 1,28,88,200 1,54,65,840 1,70,12,424
4 Profit Tax @ 30% 29,74,200 38,66,460 46,39,752 51,03,727.2
5 Net profit after taxes 69,39,800 90,21,740 1,08,26,088 1,19,08,696.8
6 Interest@12% 6,00,000 5,25,000 4,50,000 3,75,000

44. 1) BEP =(TFC/SALES-VC)x 100=25,30,000/(60,00,00-
10,57,100) x100
= (25,30,000/49,42,900)x100
=51.1 (1st
year)
2) PROFITABILITY RATIO = (Net profit / sales) x 100
=total sales-total working
capital/sales x 100
= 49,42,900/60,00,000 x 100
=82.3%
1) BEP =(TFC/SALES-VC)x 100=25,30,000/(60,00,00-
10,57,100) x100
= (25,30,000/49,42,900)x100
=51.1 (1st
year)
2) PROFITABILITY RATIO = (Net profit / sales) x 100
=total sales-total working
capital/sales x 100
= 49,42,900/60,00,000 x 100
=82.3%
Net profit=49,42,900

45. 3) RETURN ON INVESTMENT = (Net
profit/capital employed)
=49,42,900/35,87,100
=1.37
4) Debt Equity ratio= LT loan/(LT loan +
Equity)
=20,00,000/(20,00,000+66,20,900)
=20,00,000/86,20,900
= 0.23%
3) RETURN ON INVESTMENT = (Net
profit/capital employed)
=49,42,900/35,87,100
=1.37
4) Debt Equity ratio= LT loan/(LT loan +
Equity)
=20,00,000/(20,00,000+66,20,900)
=20,00,000/86,20,900
= 0.23%

47. Economic and socialEconomic and social
variablesvariables
 Employment generation:
3600 man days
 Local resource utilization:
HUMAN resource(labour),water, land
 Development of the area: road ways has
been improved.

48. SWOT ANALYSISSWOT ANALYSIS
STRENGTH’S :
 Availability of machinery.
 Good manufacturing practices.
 Quality assurance & control.
 Efficient management.
 Low cost of manufacturing.

49. WEAKNESS :
Low availability of raw material.
Shortage of trained labor.
Post harvest losses of fruits
OPPORTUNITY:-
Growing population.
Favorable govt. policies.
Changes in eating habits.
Less competition
Health benefits

50. THREAT’S :
 Imbalanced prices of raw material.
 Emerging competition.
 Customers acceptability.
 Decreasing the production of pomegranate.

51. AnnexureAnnexure
 Equipment required
 Juice extraction machine-10,00,000 Rs/
 Packing machine-3,50,000 Rs/
 Refrigerator-1,30,000 Rs/
Details of preliminary expenses
Fuel-20,000
Wages-2,50,000/-
B E P =51.1%
TOTAL WORKING CAPITAL=10,57,100
Rs/
B E P =51.1%
TOTAL WORKING CAPITAL=10,57,100
Rs/

53. Contact Details
AMIT POMEG TECH PVT. LTD.
2nd Floor, Tirupati Market, Near Gokul Tractor, Modhera
Cross Road, Mehsana - 384002, Gujarat, India
Phone:91-2762-240340
Fax:91-2762-240340
Key Personnel
Mr. Girish Chandra Singh (Chief Executive Officer)
Mobile:+919099021806, +919099984563