Difference between Rural marketing and Urban marketing

1. Rural Vs. Urban
Marketing
Vijyata
Assistant Professor
Ranchi Women’s College

2. Difference
Sl.No Basis Rural Marketing Urban Marketing
1. Philosophy
Development oriented with
inclusive growth concept
Innovative , Integrated and
relationship oriented
2.
Buyer’s
buying
motives
Buyers looks for quality products
that offer value of money
Buyer looks for fashion, style ,
novelty and quality
3.
Marketing
Objectives
Sustainable development of rural
market, profitability and image
building
Sustainable, market share,
increased customers’ satisfaction ,
profitability and brand image

3. Sl.No Basis Rural Marketing Urban Marketing
4. Marketing Mix
4 P’s marketing mix is needed
to meet the customer’s current
and future expectations
7 P’s marketing mix is needed to
meet the customer’s current and
future expectation
5.
Market
Segmentation
Demographic and geographic
basis are helpful
Psychographic (lifestyle, personality,
culture etc. ) and usage based basis
6.
Marketing
Research
Need simple , interactive
methods like; discussions,
interviews and observations
etc are helpful
Sophisticated marketing research
methods, internet , television
channels and mobile SMS etc, are
being used
Difference

4. Sl.No Basis Rural Marketing Urban Marketing
7. Technology
Primarily appropriate
technologies for rural
innovations which overcome the
rural problems such as : shortage
of transport , poor dissembling
water facility , power failures etc.
Latest technology to create
luxurious products, convenience
products and services to simplify
home and work life. Also aiming at
health , recreational and
entertainment services.
8.
Development
Strategy
Partnering with government
agencies , NGOs and private
organisations
Limited to corporate social
Responsibility centres (philanthropy
to cause marketing )
Difference

5. THANK YOU!!!
For Any Sawaal, Sujhao Or Comment, feel Free To Write To Me
At vijyata.rwc@gmail.Com Or Comment In The Comment Box