Every business, whether online or offline, aspires to grow. But the competition it faces from the incumbents in the market makes it difficult for it to get in front of their target audience.
In this webinar, Mogens Møller, CEO and Co-Founder, Sleeknote, will share insights on how eCommerce businesses can beat the incumbents and make a strong presence in their target market by truly understanding their visitor personas and motivating the visitors to make a purchase decision.
1. ≤≤
How to compete against
the big fish
Presented by Mogens Møller
CEO & co-founder OF Sleeknote
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17. Today1of How you can compete against the big fish
3 examples
incl. cases and action take-aways
2you can repeat again and again
3-step process
incl. link to templates and guides+
35. Persona (simplified)
Facts
- Møller Byskov Family
- First time skiing with the kids
Needs and Wishes
- Great kids area
- NO drunk Danish afterskiers!!!
- Close to Autobahn
- Good super markets
37. How to compete against the big fish
Take Away #2
Know your customers
and create real personas
Good blog posts, books, and videos about creating personas
Link: goo.gl/dnb9xH
50. How to compete against the big fish
Take Away #3
Create no-brainers
Assume your visitors are
always in a hurry
51. If you want to beat The Big Fish
Take Away #3
Create no-brainers
Assume your visitors are
always in a hurry
52. How to compete against the big fish
Don’t be an order receiver
Help and guide your visitors
to find the right product
#1
#2
#3
Know your customers
and create real personas
Create no-brainers
Assume your visitors are
always in a hurry
54. 80% of companies say
they’re customer centric
But only 8% of customers agree
Source: http://bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf
60. You learn
What your most valuable traffic
sources are (not only last click).
#1
Which competitors you actually
compete against.
#2
What information you are missing on
your website.
#3
The most important reasons why
people are not converting.
#4
What words your customers use to
describe your product.
#5
Email template
Email template
Link: goo.gl/DRhRWq
61. Document with all questions
Link: goo.gl/hqfXWl
More ressources
Book
Roadmap to revenue
by Kristin Zhivago
Link: goo.gl/Ja54dO
Blog posts
You Don't Know Your Customer And It's
Crippling Your Growth
Link: goo.gl/UQEAsP
How to Create Customer Feedback
Loops at Scale
Link: goo.gl/9pdqEJ
Auto emails
questions
63. If you don’t regularly talk to customers
You lose the finger on the pulse
You need that to create the best
New features, pricing structure, Vision, product roadmap
65. You learn
How your customers daily
working lives are
#1
What your customers are
struggling with right now
#2
What your customers like
about your service/product/website
#3
What your customers don’t like
about your service/product /website
#4
How your customers want your
service/product/website to improve
#5
Phone interviews
68. 1 2
Need a
good script
Hard to
find testersCustomers, Partners, Social Media, Coffee shop,
Physical store, Train, Employment agency
Download my guide: goo.gl/DeZk0Q
70. You learn
The most critical usability issues
on your website
#1
Why people click on specific
Google search results
#2
How potential customers compare
you to your competitors
#3
Usability tests
71. You need to learn how customers behave and
what they need. In other words:
focus on their problem,
not their suggested solution
– Cindy Alvarez