Content marketing is becoming more widely used, with 91% of B2B companies utilizing it and 60% increasing their budgets. Mobile traffic now surpasses desktop traffic, requiring a new approach to content. Brands should engage mobile users without interrupting their experience by using fullscreen ads and calls to action that heighten rather than break up the user's experience. They should leverage tools to quickly create high-quality content and distribute it across platforms without forcing downloads, engaging readers on their preferred devices.

1. Content Marketing and
Publishing in the Mobile World
Jeff Brenner
CEO, Pressly

2. Content Marketing is Everywhere
• More brands than ever talking “with”
customers versus “at” customers.
• 91% of B2Bs using content marketing
• 60% of businesses increasing content
marketing budgets
*Content Marketing Institute, “2013 Budgets, Benchmarks, and Trends - North America”

3. Mobile is Changing Everything
• 2014 Mobile Traffic > Desktop
• Mobile brings an entirely new set of
expectations
• Opportunities for new levels of engagement

4. Engage, Don’t Interrupt
• Do: Fullscreen ads + calls to action, that don’t
break up the experience, but heighten it. Use
your product as a medium to teach vs tell.
• Why: Full mindshare, 100% attention. More
likely to engage, like and share with friends &
generate leads

5. Focus
• Do: Leverage tools to build the greatest
content, not spend months on development.
• Why: Low risk experimentation, speed to
marketing, agility, greater content quality

6. Don’t Handcuff Your Reader
• Do: Use HTML5 to solve distribution and social
discovery
• Why: Engage readers where they want to read.
Avoid losing them to bad UX and stop forcing
them to download an app.

7. Conclusion
• Mobile is more than a smaller screen
• User context changes with devices
• Stop interrupting your visitor
• Treat mobile like a new medium

8. Contact
Jeff Brenner
Pressly
CEO
jeff@pressly.com