1. CONSORTIUM PROGRAMME FOR MIDDLE MANAGEMENT (CMMP)
AN INTRODUCTION …
VLERICK BUSINESS SCHOOL, NOVEMBER 2012

2. WHAT IS VLERICK’S CMMP PROGRAMME ABOUT?
Vlerick’s Consortium Middle Management Programme (CMMP) reflects a structural
partnership between a limited number of companies, on the development of their
Middle Management Teams.
 Collaboration between a limited number of companies on middle management
development.
 Focused at enabling Middle Management Teams for flawless strategy execution.
(Partners are request to send at minimum 3 managers per CMMP edition).
 Focus on the development of cross-functional capabilities and skillset, with direct
application to the work environment through an in-company project.
 Offering partners the possibility to commonly finetune the programme design &
content with Vlerick, in line with specific organisational needs.
 Offering participating managers to learn by reflecting & doing, by collaborating
with colleagues, and to develop through exchnage of views with peers from other
organisations.
 Long term collaboration of the company is desired, but not obliged.
“Leadership development of Middle Management is still
“The most effective way to realise
the largest single area of L&D spending,
change is to have a team of leaders
needing both the hard side (strategic
equipped with the skills, knowledge
thinking, innovation, sales excellence, etc.) and the soft
and vision to drive results.”
side (leadership skills).”
© Vlerick Business School

3. WHICH COMPANIES SHOULD BE INTERESTED?
Vlerick welcomes new CMMP partners, that evenly believe in the strategic value of
middle management development, and consciously opt for learning formats that come
with a proven ROI.
For companies:
 That recognise the strategic importance of a
strong and performant middle management.
 That are attracted by a cost efficient way to
develop their full Middle Management Team.
 That believe in the value of collaborative
learning, within the company and with external
parties.
 That are looking for a recognised Business • Building organisational
capabilities
School, with years of succesful experience in
ROI? • Equip talents with a
cross-functional management development. toolbox to be
successful
 Appreciate working in close partnership with an • Stronger internal
open, pragmatic and vital L&D Partner. networks
• Achieving a specific
 Both SME and MNE, across industries. business goal (project)
• Directing change in
corporate culture
• Retaining talent
© Vlerick Business School

4. WHAT MAY PARTICIPATING MANAGERS EXPECT? (1/2)
OVERVIEW OF THE PROGRAMME
CMMP is a cross-functional programme, spread over 5 modules and taking 15 days in
total. The programme includes a balanced mix of theory, experimental learning and
practice. All faculty have a proven international track record and engage actively with
participants.
MODULE TOPICS ADDRESSED SPEAKER # DAYS SCHEDULE
Kick – off Evening March 2013
The big picture: World competitiveness today Hans Geeroms
1
Essentials of strategy Hamish Scott 3 days April 2013
Creating a strategy focused organisation Werner Bruggeman
Strategic marketing management Steve Muylle
2 Service strategies Deva Rangarajan 3 days May 2013
The entrepreneurial manager Miguel Meuleman
Finance for executives Wouter De Maeseneire
3
Cultivating creativity Erik op ten Berg 3 days June 2013
Innovation management Walter Van Dyck
People performance Koen Dewettinck
4
Leadership & Change management Peter De Prins 3 days September 2013
Diversity management Smaranda Boros
Operations & Supply Chain Management Ann Vereecke
5 3 days October 2013
Integration Business Game Frank Caron
Final Projects Presentations Afternoon January 2014
© Vlerick Business School

5. WHAT MAY PARTICIPATING MANAGERS EXPECT? (2/2)
PROJECT WORK - APPROACH
To ensure the immediate application of learning to the work environment, each team of
participants works on a relevant, real-world project. Projects result in practical
recommendations and concrete implementation plans for real action.
 Project work ensures an immediate application of learning to the own work
environment and company.
 Projects are selected in alignment with HR and/or business representatives.
 Project work takes place in between modules. Progress is monitored by a Vlerick
Learning Expert and regularly reported back to the organisations’ Internal Sponsors
and/or HR Representatives.
 Project results are presented by the team of participants, at the end of the
programme to a mixed jury, consisting of corporate and Vlerick representatives.
Some
examples:
© Vlerick Business School

6. WHAT MAKES VLERICK’S OFFERING UNIQUE (1/2)?
20 YEARS OF EXPERIENCE LEAVES ITS MARK
Over the last 20 years, Vlerick has delivered 30 successful editions of CMMP. Companies
from diverse industries, and their managers, have consistently rated the programme as
beneficial and impactful. Alumni of the programme confirm they drive results in their
organisation.
VLERICK’S HISTORY WITH CMMP:
 30 successful editions
 > 20 companies partnered already, 7 still do today
 > 600 managers have gone through the programme
 Financial Times ranks Vlerick among the top schools in EU
SNAPSHOT OF PARTNERS: WHAT PARTICIPANTS SAY:
“The CMMP gave me the opportunity
to reflect on several aspects of my
management job together with 4 of
my colleagues and colleagues from
other organisations. It challenged me
to think about our organisation
through the concepts offered in the
courses, applied on our daily work. I
believe I grew personally and
professionally.
Leen Govaerts, VITO Programme Manager
© Vlerick Business School

7. WHAT MAKES VLERICK’S OFFERING UNIQUE (2/2)?
LEARNING WITH IMPACT, BY BLENDING DIDACTICS
Vlerick offers results oriented learning, in an open atmosphere, where all participants
are expected to actively contribute and leverage each others knowledge, experiences
and best practices.
BLENDED LEARNING – A MIX OF THEORY & PRACTICE!
 Ensures translation of learnings to own work reality
1  Requires active contribution throughout whole programme
 Learning process professionally supported by Vlerick
professionals
WE-LEARNING - IN THE PROGRAMME AND VIRTUALLY!
 We-learning and peer coaching high on the agenda!
2
 Contributes to sharing of experiences & best practices
 Supported by a virtual learning platform
TIME TO NETWORK – SHARING & RECEIVING!
3  Evening activities as part of the programme
 Access to Vlerick Alumni network (+/- 16,000 members)
 Invitations to the events related to the programme (e.g.
CMMP Celebration Event, etc. )
© Vlerick Business School

8. INVESTMENT
With CMMP, Vlerick offers an A-to-Z middle management development solution to
companies. CMMP is recognised by the market to be strong in terms of value for money.
On top of that, Vlerick offers a reduction as from any 6th participant.
INVESTMENT/
ITEM INCLUDES
PARTICIPANT*
- 15 programme days spread over a 10 month
development track
- Organisation kick-off & project defense
PROGRAMME
- Facilitation by Vlerick professionals 8,150 €
FEE
- Documentation & readings
- Access to the online learning platform
- If requested: Support for selection of participants
- Accommodation expenses
ACCOMMODATION - Catering during the programme
1,380 €
FEE - Evening & networking activities
- (Excludes: Hotel accommodation!)
9,530 €
TOTAL PER PARTICIPANT
/Participant
* Indicated prices exclude 21% VAT
As from the 6th participant,
CMMP Partners receive 15% reduction on the programme fee!
© Vlerick Business School

9. INTERESTED TO PARTICIPATE?
Happy to answer any further questions you might have!
Please contact Ilse Cocquyt, L&D Consultant
Ilse Cocquyt
Vlerick Business School
L&D Consultant
Ilse.cocquyt@vlerick.com
+32/473 302758
Vlerick Ghent Campus Vlerick Brussels Campus Vlerick Leuven Campus
Reep 1 Bolwerklaan 21 Vlamingenstraat 83
BE - 9000 Gent Manhattan Office Tower, 3rd floor BE - 3000 Leuven
BE - 1210 Sint-Joost-ten-Noode
© Vlerick Business School

10. APPENDIX

11. VLERICK BUSINESS SCHOOL
A NEW BRAND FOR A TOP INTERNATIONAL BUSINESS SCHOOL
Vlerick is a recognised business school with a strong international footprint. Business
partners consider Vlerick to be unique, because of the open, pragmatic and vital approach.
The school in a nutshell: 4 brand drivers:
 60 years of experience • Our international business
 Associated with 2 top universities partners, students & alumni
(Ghent & Leuven, BE) • Our international faculty &
 5 campuses: Ghent, Leuven, programmes
Brussels, St Petersburg & Beijing
 > 200 Faculty & professional staff • Our collaborative culture
 Offering includes: • Our dynamism
- Customised executive programmes • Our openness to the world
- Open programmes
- MBA & Master programmes
 Population: • Our pragmatic
research, thinking & teaching
- +/- 7,000 executives / year
methods
- +/- 500 MBA students • Our pragmatic results and
- +/- 250 Master students impact
- +/- 16,000 alumni worldwide
• Our energy
• Quality of life
• How enjoyable it is
• Why we’re a joy to work with
11 © Vlerick Business School