Advertising & salespromotion

5 M of Advtg. MISSION Objective MONEY Factors: Stage in PLC Mkt. Share Clutter Frequency Substitutability MESSAGE Generation Evaluation & Selection Execution SR Review MEDIA R, F & I Types Vehicle Timing Allocation MEASUREMENT Comm impact Sales impact

Media Selection ,[object Object]

Media and its effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing among major Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Vehicle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media timings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Effect Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Points to covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is sales promotion? ,[object Object]

ADVERTISING SALESMANSHIP SALES PROMOTION

Importance of SP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purpose of Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establishing objectives ,[object Object],[object Object],[object Object]

Select the tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Develop the program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implement & control ,[object Object],[object Object]

Evaluate the results ,[object Object],[object Object],[object Object]

Impact of Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strengths of SP ,[object Object],[object Object],[object Object],[object Object]

Limitations of SP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Points to be covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Marketing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major decisions in mktg. PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Selling / Managing Sales Force

Points to be covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales force objectives and strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales force structure ,[object Object],[object Object],[object Object],[object Object]

Sales force size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales force compensation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles of Personal Selling ,[object Object]

Steps in effective Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[email_address] Thank you for your proper response and support! For further information contact: +91-9427913540 [email_address] From : Parakhiya Vasant

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