This is a summary from Speed's Control in the Age of Anarchy event. Alastair Campbell joined Speed to discuss the future of public relations and social media and participate in a panel discussion attended by some of the UK's top communications professionals at major brands. From more information see: http://wadds.co/xf3pSz

1. Alastair Campbell
Will Whitehorn
event summAry

2. no AgendA
Control ImmedIACy dIAlogue
h
t now bot
“You mus cate and narchy but th
ere
communi You’re painting
ea
“It’s not quit that
son or body
connect . over time, even
er
is no single p re”
enda any mo
a picture arack Obama” decides the a
g
if you’re B
“The internet has taken discussion
back to how it used to be – people who
knew each other sharing their views.”
the fundAmentAl ChAnge

3. more, CrItICs/edItors We’re All
fAster medIA everyWhere spokespeople
t the
es you star mes
“Sometim n. Someti re
“One of the reasons our papers a
conversatio lved in the less
now
popular is the public is tes”
o
you are inv n. Sometimes e of how the media ope
ra
conversatio”
awar
you shut up
“The corporate worl
d ha
communication since s always had instant
the telegraph. Certa
events in the past in
have been seminal”
the rIsks

4. stronger
demoCrAtIC more meAsurAble
reputAtIon fAster
o re
“I n m a n y w a ys it ’s m u c h m what agenda
lobal now
old-fashioned now, like a g “Y ou have to k or yourself
uare”
electronic virtual village sq ant to set f
you w ve to stick to
it”
ha
and then you
“YOu can creat
e YOur Own
medIa landSca
pe tOdaY, aS
the puBlIc are
creatIng
theIr Own med
Ia netwOrkS”
the opportunItIes

5. Comms strAtegy, ConneCt to leArn from
Content plAn pArtICIpAte AudIenCe
YOu can
“FOc uS On the pOIntS where . “You’ r e painting a
reallY cOn nect wIth YOur puBlIcS picture over time, even
the
nOw Str ategIc cOmmunIcatIOn IS if you’ re Barack Obama”
untS”
OnlY cOmmunIcatIOn that cO
e truth ande
“tellIng th Sparent ar
BeIng tran crucIal”
“DO ThaT righT anD The impa
cT
aBSOlutelY
will DepenD much mOre On
whaT yOu DO anD whaT yOu sa
y”
buIldIng your story

6. Thank you.
These issues, and how
corporate communications
teams are responding, will
be explored further in our
Reputation 20/20 project
this year.
Let the story step forward.
speed Communications
6th floor, the Communications building
48 leicester square, london WC2h 7lt