Band Extension
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Band Extension

  3. New Products and Brand Extensions
  4. Ansoff’s Growth Share Matrix Product Development Diversification New Markets Current Markets Current Products New Products Market Penetration Market Development
  7. Types of Brand Extensions
  10. http://www.britsuperstore.com/acatalog/Fairy.html
  12. E.g.: Swiss Army Watch Search on this ??????????????????????
  16. Advantages of Extensions
  21. How Consumers Evaluate Extension
  27. Thank You!