A2 Media Studies evaluation for OCR Specification G324

1. Evaluation
By R,L,B,L

2. 1. In what ways does your Media product
use, develop or change forms and
conventions of real Media products.

3. • The cover lines help give the audience an insight to
what is going to be featured in the magazine, which  The Masthead we decided on
was ‘Focus’ as we thought it
attracts the audience as a particular story might would capture the aspects of
interest them and persuade them to buy it. We a typical film magazine; and it
decided to make all our cover lines green as it allowed us to have our own
followed with our campaign colours. individuality on the product.
Additionally, we chose ‘Focus’
as a masthead as at is a well
known media term which can
 We decided to go with a new and unique be related to film. We also
layout, so we could create our own style which chose it as it is short, snappy
fits in with our entire theme. However, we and memorable.
chose to follow the typical magazine
conventions as we wanted our magazine to
look as realistic and as effective as other •The strapline ‘Without us you’ll be
mainstream magazines, such as: Empire and blind’ we feel draws the audience in
Total film. as it signifies how the magazine has
 We opted to make our magazine cover a
special edition to help further our campaign. all the information the audience will
This is something that also mainstream need about a film.
magazines use to promote well anticipated
films; such as: The Dark Night and Inception.
•The image we decided to use features a
close up of a character within our trailer. We
• We decided to make our own ‘pug’ for our decided to use a close up image because
magazine cover as it is a typical feature used special edition covers that have inspired us
for magazines to alert the audience of such as ‘Empire’s’ ‘Dark Night’ have used
important and new articles/information. close up shots that we thought worked really
effectively.
•We decided to have our image in black and
white apart from the characters eyes which
we edited green, as this colour is used
throughout our whole campaign; highlighting
•The bar code and the date of the issue help signify our theme of infection.
that our film ‘Infection’ is a new and up- coming
movie that people should look out for. It also gives
an estimated time of when the film will be released.
For ours it is during summer

4. We originally decided to
use a ‘Sight & Sound’ Additionally we opted for
layout as they often another magazine cover that we
promote thriller films. could base ours on (Empire) as
However, we wanted our ‘Sight and Sound’ tend to
thriller trailer to have a promote ‘art house films’ as
slightly younger audience they are an international based
than Sight and Sound film magazine.
and felt that this
magazine would not be
appropriate for the age
we were targeting.
Sight & Sound tend
not use many Sight & sound have a consistent
pugs, banners or image layout. This layout usually
cover lines on their shows a subject in mid shot,
front covers, as towards the right hand side of
their layout is quite the cover. The cover lines are
simplistic and, we always featured on the left hand
feel, quite boring. side in a neutral colour.
However, we However, this type of layout we
wanted our felt did not fit with our campaign
Magazine cover to style as we wanted a close up
be more image which is vibrant and eye
informative and catching, which we feel Sight
attention grabbing and Sound magazine covers try
through the use of to avoid.
a variety of pugs,
banners and cover
lines.

5. We also used ‘ 2 covers to collect’ instead of the standard
banner, which you would find on many film magazines but
in this case it was a special edition cover.
This magazine cover in
particular was eye-
We chose Empire to base our catching as we liked the
magazine cover on as it way it was a close-up of
allows us to follow the the character,. You can
conventions of a thriller type see/tell what kind of
cover. character it will be, just by
this picture. This is what
we wanted our magazine
to have.
The blocks of green with
We based our magazine white writing is an idea
cover on this one we also used in ours, we
because we liked the liked this as it allowed the
colour scheme as well, title to stand out more, it
the green/black/white draws your eye in.
shows the special
edition off more.

6. We wanted to follow the basic The tagline was made to look as if the person
conventions of a thriller poster. The saying it was running out of oxygen, which is why
darkness of the poster, the emotion on we made it patchy and dark. We purposely put full
the girls face, the font of the title and stops after every word so you subconsciously take
tagline are all stereotypical conventions a breath between each word.
of a thriller poster.
We wanted the poster to be simple, as it is
a teaser poster, there is only the need for
some basic information such as a release
date, and this therefore leaves a mystery or
‘enigma’ about the film, again keeping the
poster in the thriller conventions with its air
of mystery..
The title of the poster featured a texture font. We We edited the girl’s eye so that it looked like the
purposely made it green so it stood out and also infection was beginning to take effect on her
green could represent the colour of the infection. body. This was to show through the poster that
This colour is also used on our magazine cover so this character was the main character of the
our project becomes stylistically coherent. film. The expression on her face was to show
the film is going to be scary, and will keep
consistent with the thriller theme.

7. The tagline for this magazine
This was a film poster which is also an inspiration for ours.
gave us inspiration for our own. We liked the idea of sounding
We liked the simplicity of the cynical , we wanted it short
poster and also how the face is and snappy, and getting a
only just seen. The chiaroscuro part of the theme across.
effect of the darkness around
the image is what we tried to get
in our poster because it keeps
the mystery to the film and keeps
within the thriller conventions.
The expression on the
face/mask is another feature
we wanted to capture within
our poster, the anxious
scared look which will put
worry and sympathy in the
audience.
Having the limited colour theme of
red, white and black is an element
we used in our poster/magazine
cover. However we will change
the red to a vibrant green. The title of the film being
close to the billing block is
also something we used on
our poster, so it looks
compact and neat.

8. For our own film poster we
This teaser film poster decided to have half of the
worked as inspiration for subject’s face cut off from the
our own teaser poster, audience. We got our idea
as we liked the idea of from this poster as we liked
the subjects faces fading how it shows both identities
out. This technique we of the characters (half
felt gave the poster a robot/half human). However,
real mysterious to add extra mystery; for our
atmosphere as it makes poster, we decided to keep
the audience feel as if the other half of our subject’s
they are being kept face hidden, leaving the
away from something audience hooked, wanting to
(not being told find out what's being kept
everything). from them.
Similarly to this poster we
decided to have a catchy
tagline in with the release
date ‘Airborne 2012’. That
acted as a pun to develop
our campaign theme of
‘Infection’.

9. Trailer
 Following the typical conventions of a trailer, we had to take a variety of shots an edit
them together in an un-ordered sequence to make sure the shots didn’t match up and give
to much away. At the beginning of the trailer we edited the shots to be quite slow paced,
however this pace begins to increase at the point were more chaotic scenes appear to
help build up a climax where the trailer is left on a cliff-hanger. This is typical of trailers as
they want audiences to be hooked; wanting more, in hope that the audience will then want
to go and see the whole film.
 One of the film trailers that inspired the style we used for ours was ‘The Crazies’. We
thought the build-up was effective as it really grasps the audiences attention through it’s
structure. The trailer begins with a series of slow paced shots which help to establish the
scene and the characters, however the pace of shots begin to increase to reach a dramatic
peak, when the problem is revealed. We then receive a series of fast paced shots which
leave us with a dramatic climax, enticing the audience.
 http://www.youtube.com/watch?v=oLChTGTQivU
 Our trailer begins with a sound bridge of a news reporter, that is entwined throughout the
beginning of the trailer, with a series of shots containing large crowds, suggesting a
pandemic situation . This helped us to introduce a character as well as to reveal the
problem to the audience, much like the main protagonist in ‘The Crazies’, who is also used
as a sound bridge for these reasons. We felt it was important to use this as it helped to
feed the audience little bits of information, without giving away too much of the plot.
 Another convention that this trailer has used was the use of captions, which appear near
the end of the trailer. This introduces the film title, date and tagline (as well as other
information such as websites etc), these are critical as they further the theme of infection,
as well providing the audience with an estimate of when the film should be realised, for
example, ‘airborne 2012’, which most conventional film trailers do.

10. Trailer
In our trailer, we were used and
developed the typical forms and
conventions of a thriller film teaser
trailer.
The narrative to our thriller is a
stereotypical thriller story, as it
includes anxiety, an un-stoppable
virus, cliff-hangers, build up of
suspense, and an overall lost cause.
Although you would normally find a
‘Zombie’ film in the horror genre, our
film specifically deals with the build
up of suspense, cliff-hangers, and an
un-stoppable problem.
Our main character is also a
stereotypical character within a
thriller, as a victim who finally
becomes the heroine of the plot.

11.  Our trailer, we had typical thriller trailer
iconography. We showed this through
the characters and areas where we
filmed. There was a vivid difference
between the ‘Zombies’ and the
‘Humans’: the ‘Humans’ looked
vulnerable and scared whereas the
‘Zombies’ looked neurotic and crazy.
Where we filmed in London, the shots
of the deserted streets, closed shops,
the field where the news reporter was
filming the broadcast, the house where
the ‘Zombies’ had got into, were the
stereotypical venues where you would
find a ‘Zombie’ thriller teaser trailer set.
If we didn’t film the shots in these
locations, the film wouldn’t make
sense, the verisimilitude would be
ruined and the whole ‘scare’ part of the
film wouldn’t have such an impact.
 The props such as the signs used by
the protestors, the torch used in the
house etc, were items which would
normally be found within this type of
movie, without these the mise en
scene would not have been as
effective.

12. How effective is the combination of
your main product and ancillary
texts?

13.  Throughout our 3 different products created, we used a consistent style of
fonts, colour schemes and identities; to create a well rounded campaign for
our film. Our main colour scheme included: green, white and black.
 However, all of our products have a main emphasis on the colour green as
this represents the idea of an infection or disease. For example in our print
work, we edited the characters eyes green to help connote that this
character could be infected.
 We show consistency throughout our campaign (shown through our 3
different products) as this is typical of newly released films. We did this by
featuring the main subject throughout; this familiarises the audience with the
main character (gaining an incite to what they can expect to see.)

14. Our products have a clear, noticeable link that can be easily recognised as promotion for
the same film.
Similarities between the products
 We used consistent colours of green, white and black.
 We used the same character in both products who is also featured within
our trailer.
 We have used black and white images for both the film magazine and
poster.
 The font we used is consistent.
 We edited both images to give our character green eyes to further suggest
the plot of infection.
 We included the same title logo ‘INFECTION’ on both products
 Consistently throughout all our products we have included a tag line of
‘Airbourne 2012’.

15.  Magazine
We decided to use a close up shot of our character ‘Eleanor’ to
further present the theme of ‘Infection’ as it shows off well the
edited green eyes. (they grab the audiences attention straight
away). The shot also makes the character look very sinister,
which is further created through the use of shadowing; this
helps to connote that this film is a thriller.
 Poster
The image on the magazine cover differs from that of the posters,
as we wanted to present a more mysterious and darker side to
our character. We chose a different layout of landscape design
for our poster as we wanted our character to fade into darkness,
and we felt this would be better achieved in a landscape design.
Overall we feel our magazine and poster products are very
similar and have a clear link within our campaign as we used
consistent colours and fonts.

16. Teaser Trailer
 The teaser trailer is effective as it grips on to the audiences attention;
providing mystery and anticipation making the audience wanting to see the
film when it is released. Within our trailer we decided it would be best to
involve our main character as we felt it was important for the audience to
have someone they could recognize (from our other products)
 We used isolated areas of the city to create a sense of dread and
containment. This is typical of a thriller teaser trailer as it constantly puts the
audience on edge, enticing them to want to watch more.
 We kept the trailer in colour, including our iconic bright green colour on
captions as we felt it was important to keep a link between all of our
products, as well as a reminder of infection. Using the main character also
helped to connect our other products (magazine cover and teaser poster)
together, giving it an effective commercialized feel to it.

17. Consistent Use of Captions Within
Our Trailer
Using consistent use of captions that
included the same font and the same
colour scheme helped us to keep a
visual look that people would
remember. You can see this through
out all three of our products.

18. What have you learned from your
audience feedback?

19. For our audience feedback we first decided on showing our trailer to our
friendship groups as we believe that we would get a honest opinion from them
as they know us. The friends who viewed the trailer are between the ages of
17-18 and are also students at sixth form. We selected this group of people
because this is who the film is targeted at and we believe we will get the most
truthful and effective feedback from the people who are most likely to go to
watch the film.
Another form of feedback which we have used was our media studies
teachers, they may not fit into the target audience which we intended but they
could enjoy the film and give us some constructive criticism about how we could
of developed our film or show the conventions of a thriller trailer more
effectively.
We also spoke about creating a survey for each person who views the trailer to
rate and give there own personal feedback so we can keep it and look upon it
for future reference.

20. Friends and student feedback
Charlotte knowlden age 17
“ The idea of an infection spreading is something which actually puts me on edge and
is something which is sometimes touched on in the news, so its a current theme
which can be related to.”
Bobby bates age 17
“ I loved the middle of the trailer and how the shots merged together and made me
think about what infection is overall”
Scott Thompson age 18
“ The end shots of London are really effective as if i was to think of London its always
manic, and busy never deserted and quiet”
Amy rowe age 18
“ I thought the film trailer was good but its not the type of film I would go to see ”

21. Teacher feedback
Mr Farnsworth age n/a
“ The trailer follows the typical forms and conventions but the title of the film may
come across to the audience of being “airborne” not “infection” because of how it is
seen on when the title appears on the trailer”
Following this feedback, as a group we went back and looked over the film with out
media teacher and we agreed that there may be some confusion if the audience has
not seen the rest of the campaign, so we changed the frame to make the title more
visible to the audience.

22. This was the questionnaire
which we created to give to
the students and friends
which have seen the trailer to
get there overall thoughts and
also to keep for new projects
where we could improve.
Also to see if we have done
our research correctly and
our target audience were
happy with there viewing
experience.
We gave out questionnaires
to our friends who watched
the trailer. Most of the people
who watched were finding it
easier to talk to us and give
feedback rather than fill in the
questions. But the
discussions were mostly
positive.

23. Our feedback was really positive, as our target audience said they enjoyed watching the
trailer and some said they wanted more, they would have liked there to be an actual full
length film after the trailer. However we did get some negative feedback about how there
was little speaking from the characters and the main character was only on screen for a
couple of frames, this is what was discussed with friends after there viewing. The
feedback our friends and teachers along with different students gave us an overall feel
which our trailer gave people. We have learnt ways in which it can be improved and how
little changes to a frame can make the title of the film more clear to the audience.
Overall we are very pleased with our end result and believe the whole campaign is
effective and follows a housesyle which will help towards making the film known to
audiences. We feel that the trailer is a typical thriller in the ways that it creates suspense,
it is action field and leaves the audience guessing about what may happen. We want
people to watch the trailer and go away talking and discussing it.
as a group we have all agreed that we have met our target audience and have seen that
the film trailer may interest people outside the age range which we first discussed.
our feedback was mostly positive and we are really happy with what we got from the
audience but if we was to change any part of the trailer we would work on the soundtrack,
we would like to create our own piece of music which we can tie in with the trailer to reach
peak points and create as much atmosphere as possible, we would research into different
software's where we can do this and see how it would sound on the trailer.

24. Some of the feedback which we got from other students
and adults of out film poster was mostly positive, but we
were given some constructive ways in how we could
improve the poster.
Emma Hughes age 18;
“I like the overall theme of green used throughout each of your
products in the campaign, the billing block is really effective and I
believe fits in well with the overall look and feel.”
Dave Evans age 52;
“ I feel that this would appeal to me and my friends coming from an
older person, the film looks interesting and is something I would go to
see in the cinema.”
Emily Welfare age 15;
“ this type of film is something which I would not go to see, I don’t find
entertainment from being scared. The poster is too dark and not much
is shown”
From the feedback we have got from students in the school and adults we have found out that depending on what genre of
film the person likes they will either understand where we are coming from with the poster and see why we have used the
black and the darkness, we as a group believe that this works in our favour as it shows all the typical thriller conventions
which we researched in our blogs to create an effective and current film poster.
If we had to change anything on the poster, we would have changed the main image of the character to use a stronger
detailed image to show more of the expression in her eye to draw in the fact that she is infected. Where we played about with
the image some of the quality was lost and the image looks distorted.

25. This is some of the feedback which we received from students and
other members of the public about our film magazine;
Emma Hughes age 18;
“ I really found this cover really visually appealing, after looking at the
poster and the trailer I can see how it relates to your campaign, the
use of the “infection” font is used which fits in well with the green
theme”
Dave Evans age 52;
“ the film cover is very busy and I didn’t really know where to look, the
green can be very overpowering and the title “focus” catches my eye
more than the cover lines and the infection text.”
Emily Welfare age 15;
“ the cover is really nice, I like how the colours all match and how you
have included things such as a free poster.
Overall the feedback which we have got from the magazine cover is
mainly positive we have got some criticism mainly about the green
and how it can be overpowering, we done this because we wanted
to create a special edition cover like what Empire magazine has
done in the past, this cover was totally about the film infection and
all the cover lines relate to the genre and everything about A Thriller.
We have used most of the typical conventions of a film magazine
cover which we researched on our blogs, and be believe it is
effective and shows what we wanted in our first designs. To improve
and act on the audience feedback we could tone down on the
colours.

26. How did you use media technologies in the construction
and research, planning and evaluation stages?

27. RESEARCH
Before we created our own campaign we had to research into the genre and
look at trailers which have already been made to get a feel for the structure of
the trailers and how they are expected to be . We also looked at posters and
magazines covers of the films to get inspiration and ideas for our own print work.
The main platform that we gathered all our research from was the internet, this
enabled us to search for genuine trailers, posters and magazine covers which
have been published. We used websites such as Google to find the posters and
magazine covers and YouTube which was a brilliant resource to watch trailers.
Google was a good aid as it enabled us to look at many posters of the film and
see how each poster moves on and gets more detailed each time. Researching
the magazine covers on the web showed us a range of different style and
layouts which helped us get ideas on what would be acceptable on our own
cover.
Another website what we found was helpful was www.comingsoon.net this was
a good source for us as it allowed us to see full campaigns for new movies due
to be released, it was good to look how each poster has moved on and how the
teaser trailer then moves on to a full theatrical trailer and much more information
is shown and the storyline develops.

28. Research continued…
To widen our range of knowledge for typical thriller posters and
magazine covers, we used the schools intranet to research copies
of them. Although the schools intranet is a valued technique for
research, some of the posters were unfortunately blocked, so we
went onto the internet to see what google, yahoo etc could offer.
This is where we found the Batman magazine cover which we
based our poster/magazine on.
Finally, the basic form of research we did was looking on the blogger
website itself, we looked at previous students work, to see their style
to their own individual group blog. This also gave us the opportunity
to see the strengths and weaknesses to each blog, and see how
they overcome problems that we encountered.

29. PLANNING
New technologies have helped us a lot during the planning stages before
creating the trailer, poster and magazine cover. They have gave us ideas which
will make our final pieces look professional and something which could be in the
media industry.
The internet along with watching and analyzing trailers in class have helped us to
gain a better understanding of trailers and how they are made into teaser trailers
and full length trailers. Using resources online we were able to understand the
basic structure of a teaser trailer and what we will need to put in it to make it
realistic as possible and fit into the thriller genre. We believe with all the
information we have researched and learnt we have everything we need to make
a decent teaser trailer for the film “infection”. We used the site youtube, as this
allows us to pause trailers on certain shots, receive genuine feedback about the
trailer from all around the world, ad gives us the opportunity to deconstruct and
really analyse it.

30. Planning continued…
When planning the poster we looked at many other film posters with the same
sort of theme which we wanted to use and then got our ideas from that, we
all believe this was a effective way as we can relate to the theme and it
shows in the poster. We used the schools intranet to find all the posters that
we would then use as an example, this process cut down the time spent
researching, and also we could compare two different posters in an instant.
The magazine cover was where we decided to make up our own brand to use
but it was in the style and layout of the mainstream magazine “Empire”. For
our magazine cover to be successful we drew a sketch of what we wanted it
to look like, this enabled us to visualise any certain fonts, pictures, and also
place where we thought certain items should be.
Whilst planning the blogging site really helped us keep track of what we wanted
to use, how far along parts of the project were, and also it was just a way of
keeping everything we had researched and planned in one place.

31. CONSTRUCTION
For the editing process of our teaser trailer, we used the programme ‘Adobe premiere 6.5’.
We used this for our a/s project so we are aware of how the system works. However, the
theme to this years project was quite different to last years, the amount of editing needs to
be increased as it’s a fast paced trailer, the amount of shots we have filmed is far greater,
and also the length of the trailer is shorter so there will be more editing to fit everything in.
Whilst editing we did encounter a few problems, for instance, every time we shortened a
shot, moved it ahead or sped it up, it would disproportion the sound, for the amount of shots
we had, and this happening with every one, the editing process took a lot longer than
anticipated. In our trailer, we wanted key bits to stand out and stick in the audiences mind,
the shots of the ‘infected’ especially, these were the shots which showed the manic in the
trailer, and therefore we wanted the audience to remember them. As the film theme was
quite manic and jumpy, we wanted the trailer to have the same image, this is where we
decided to put in a lot of short shots, to establish this. To show how this infection was
changing life, we showed shots of empty streets at the end of the trailer, to show how fast
the infection had spread, that people weren't going outside anymore, and once busy streets
were deserted. We also added in captions, for these to look affective we looked at all the
effects we could use, after some debating on the right one, the one we decided on fits the
trailer the best. Overall the editing process for our teaser trailer was quite simple, after a
few minor adjustments it worked well.

32. Construction continued…
The editing process to our project, was quite difficult at times. We encountered some
problems with the music and voices staying in time with the picture. We used a range of shots
in our trailer, to edit them all together we used the programme ‘Adobe Premiere’ . In our trailer
we had; tracking shots, this was used when we had shots of crowds in the centre of London,
we wanted this shot as it showed the anxiety in the film, establishing shots, we used this so
immediately you could tell what the main plot was going to be, this was used on the news
report, and shots of the empty streets, the main characters, and to just get an overall feel of
the film. Point of view shots, this was so we could make the audience see the panic and
destruction through the characters eyes, to create empathy within the audience, close-ups,
these were very effective in our trailer, it showed the emotion on the characters face, allowed
you to watch the action and not get distracted and also just gathers more sympathy for the
character. Canted angle shot, this was used with the news reporter, towards the end we
showed the ‘camera man’ getting infected, to show this we tilted the camera as if they had
dropped it. Zoom –in, to show anxiety, this was used in a shot of the police, and a shot of the
main girl looking cornered. Whip-pan, this was also to show anxiety, and to show how the
chaos. These were mostly used with a hand held camera, except from the news report, we
wanted this to have a professional look, and therefore used a tri-pod. We used a special effect
on the title of our film, we used ‘vapour dissolve’ we used this so it looked different to all the
‘Bitmap's used in our trailer. This also captured your attention as it had an eerie feel to it.

33. magazine
Before After

34. Magazine editing techniques
The first step we took was to take the image that we wanted to use on the magazine and resize it to fit the
conventions of the magazine (the main image size) The image we used for the background was of a close up
of the main character in the film, we wanted to use a close up for 2 reasons, because there is a close up in the
film of the main character and empire usually fill up the whole frame on there covers and we believe this looks
effective. We added a green shade to the eye to connote the infection and this is what shows the infection in
the victims. This was done by selecting the area, then using a soft light effect to add the green still keeping the
detail of the eye creating a greater effect. The darkness surrounding the image connotes the mystery
surrounding the infection and also shows the dark side to the trailer which links it to the thriller genre.
The next step was to add the masthead to the cover, we sorted through many different fonts and sizes along
with stroke effects until we all agreed and was happy that the masthead fits in with the cover. After this we
centred the masthead as this Is typical for the magazines we have researched into on our blogs.
After that we decided to start building up the layers on the cover using Ariel font, the size varies to each cover
line as we wanted an overall effect to the cover and using one size would not have looked as effective as
different sizes. We went along with the green theme with text and swapping the colours around so that there
was white text on a green block as well as green bold text. This is something we saw on a few Empire covers
and decided to use on our cover.
The software used to create the cover was Adobe Photoshop cs5, this was effective as it allowed us to add text
similar to what Empire would use, we wanted the green theme to be carried through the poster and magazine
cover and as a group we feel this is effective and helps with our campaign. The hardest part of the editing
process was trying to get the size of everything correct so that it looked in proportion with the image and the
rest of the magazine, also we wanted the magazine to be busy but not cluttered so we didn't take focus away
from the image, so this was another thing we have to think about when editing.
We went along with some typical features of a magazine cover e.g. the free poster, typical cover lines which
interact with the theme and genre. Also we decided to make our cover a special edition like empire sometimes
do when promoting a new blockbuster.

35. Poster
Before After

36. Poster Editing Techniques
For our poster we decided to go along with the same sort of theme as the magazine, using the greens colour tones, the
same character in the image and the use of darkness in the poster for the unknown. Again we used Photoshop to create
the poster and we used the build in effects in the software to get the most out of what we wanted to show.
We used texture effects on the text to get the look of cracking destruction of an infection within something e.g. The person.
We used the same tones of vibrant green for the title and the colour of they girls eye again being created by selecting the
eye then using a soft light tool to add the green not losing no detail the eye. To get the darkness on the image the contrast
was taken up and the saturation taken down so the only colour was really in the eye and text, drawing the audience into the
infection.
The billing block was created on a word document and then inserted into Photoshop as a new layer and then the text and
fonts (Ariel) were added to create realism, when creating this we used other film billing blocks to get the information which
we need to put on it and in what order.
The positioning of the text was something we really thought about in the construction stages of the poster. We agreed on
the lower the tile the more darkness making there seem to be more of a mystery when putting the title and billing block
higher on the image it took this away and seem to just be more of a block background other than a setting.
We believe the simplicity of the poster is effective and there could be a second poster to add to the campaign like some of
the films released. We could have another image of a person who has the infection showing how it has spread. And more of
the background could be shown, maybe a still image of the city in chaos or a medical team looking confused and under
pressure.

37. Evaluation stage
Our evaluation also used technology well, to show a full understanding of
the concept, we prepared our evaluation to show in different programmes,
hopefully showing our new found skills off well. To create our evaluation
we used ‘PowerPoint’ as this separates the different sections and allows
more detail to be involved. We then used a programme called ‘Slide share’
to be able to upload the PowerPoint to our blog. We then went to use the
programme ‘Blogger.com’ we used this in two ways, to view other
students work, and to also upload our construction of our project. Finally,
to help the construction of our project we used a website called ‘You Tube’
to find trailers within the thriller genre, these gave us the ideas for our own
trailer, and also broke down the shots we would need to use.