Embry-Riddle's investment in WealthEngine resulted in almost doubling their average gift size and decreasing their cost per dollar raised by half.

1. CASE STUDY
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY

2. Full-lifecycle fundraising
solution and consulting to
review and recalibrate annual
giving for increased average
gift size and decreased
cost per dollar raised.

3. Embry-Riddle Aeronautical
University is the world’s largest
and most respected university
specializing in aviation and
aerospace. Their mission is to
teach the science, practice, and
business of aviation and
aerospace, preparing students
for productive careers and
leadership roles in service
around the world.

4. WHEN CHOOSING A
DATA INTELLIGENCE
SAAS VENDOR, IT’S
IMPORTANT TO
EVALUATE THE
TOTAL VALUE.
Embry-Riddle’s Annual
Giving team reached
out to four vendors as
part of their selection
process. They chose
WealthEngine based on
⟩ Bestvalueforthepricebasedon
solutionoffered
⟩ Thequalityofdatabasedon
runningtestfiles
⟩ Levelofsubjectmatterexpertise
acrossthededicatedprofessional
services team
BEST VALUE
SUBJECT MATTER
EXPERTISE
DATA QUALITY

5. WHEN EMBRY-RIDDLE
STARTED WORKING
WITH WEALTHENGINE,
THEY HAD 80,000
ALUMNI, WITH 2%
GIVING PARTICIPATION
THEIR CHALLENGE?
To determine how to
increase engagement
and increase the
number of gifts
received.
Ifyoudon’t
haveaclear
pictureof
whereyourgiftsare
comingfrom,you’re
missingouton
opportunities.

6. Working with WE, the
Annual Giving team
was able to:
⟩ Validatethat 90%oftotalgifts
camefrom5individuals
⟩ Identifyandsegmentuniverseto
enablegiftsolicitationsinthe
$20K-$50Kgiftrange
⟩ Increaseaveragegiftfrom
$84to$158
⟩ Decreasecostper$1raisedfrom
$0.66to$0.44
YOURDATABASEIS
MORETHANALISTOF
NAMES.IT’SFULLOF
INSIGHTS.WEHELPS
YOUREALIZETHEM.
$84
$158
INCREASED AVERAGE GIFT
DECREASED COST PER $1 RAISED
66¢
44¢

7. TO REALLY
TRANSFORM YOUR
FUNDRAISING, YOU
NEED TO GO BEYOND
WEALTH SCREENING.
Embry-Riddle’s initial
investment includes:
⟩ WealthScreening
⟩ SmartSegmentoverlay
⟩ LikelihoodtoGiveModeling
⟩ WEPlatformAccessforextended
fundraisingteam.
Resultingin:
⟩ Actionableinsightsfordirectmail,
e-solicitationandmajorgiftportfolios
IdentificationofTop150Donors
⟩ AccesstoWE platformempowering
majorgiftofficerstouseP2Gscores
toorganizeportfolios.

8. Working with the
consulting team was
like having another
person on staff.
With their help, we
now know who to ask,
what to ask and how to
ask.
When Yoon Choi,
Director Annual
Giving at Embry-
Riddle, partners with
WealthEngine, she
has a dedicated WE
consultant helping
her to apply the data
modeling and
analytics outcomes
directly to tactically
achieving her goals.
WHAT IF YOU HAD A
TRUSTED ADVISOR
EVERY STEP OF THE
WAY?
- YOON CHOI, DIRECTOR OF ANNUAL GIVING,
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY

9. - YOON CHOI, DIRECTOR OF ANNUAL GIVING,
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY
By investing in
WealthEngine,
Embry-Riddle’s not
just investing in
prospect research.
They’re investing in
strategic direction.
Do it. If you have the
budget, work with
WealthEngine. Data is
such a huge part of
fundraising success
and too many people
discount it. Without
the insights, it’s just a
shot in the dark.
HOW YOU SPEND YOUR
BUDGET DETERMINES
YOUR OVERALL SUCCESS.
WHY SHOULD YOU INVEST
IN DATA ANALYTICS?

10. Embry-Riddle is one of many
universities who depend on
WealthEngine to find, engage, and
reach their students’ families,
alumni and communities.
Are you ready to reach yours?
4330 East West Highway
Bethesda, MD 20814
800.933.4446
info@wealthengine.com
www.wealthengine.com