Training workshops that inspire, enable and drive change to help shape your business for the age of creativity. Will you nibble, bite or chew?

2. The Utopia
Awaken Series
Training workshops
that inspire, enable
and drive change

3. Learn by doing
Learn from proven example
Outcome focused
Rapid pace + content rich
Utopia’s Principles for success

4. Nibble
Injections of inspiration & knowledge followed
by exercises that embed the new found skills
into the team

5. Become a Hacker
History is littered with hackers - people like Alexander the
Great, Florence Nightingale and Sir David Brailsford. What
these individuals all have in common is a love of creatively
overcoming and circumventing limitations of systems to
achieve novel outcomes.
In this session we’ll demystify hacking and share tips on how
to deliver a culture that is agile, inclusive and ultimately more
creative. This will be followed by a workshop where
everyone will experience what it means to be a hacker.
Now you can create positive change in your organisation and
learn to be a hacker too.
Event duration:
2.5 hours
1 speaker
Inspiring Creativity
Problem solving
Innovation
Skill Exploration
Investment - £2.5k
Max attendees - 25
Problem Solving

6. Hacking Gender Inclusion
The lack of gender diversity in senior roles is perhaps one of
the biggest issues facing business right now. Diversity =
Creativity and Innovation. And diversity can only happen
once you have an inclusive culture.
This session starts with valuable insight from Token Man
exploring why your need majority alignment to make
changes for the majority. The workshop element uncovers
some of the biggest issues faced by women in the workplace
and explores the small changes that you can make as a
business that will make a significant difference.
Expect to come out of this session with dozens of actionable
changes (culture hacks) that will make an immediate impact
on your business.
Event duration:
1.5 hours
Tackling Diversity
Culture Hacking
Inspiring Creativity
Investment - £1.5k
1 Speaker
Max attendees - 40
Inclusion

7. Hacking your own Products
Businesses succeed or die depending on their ability to
innovate for future success. Yet identifying and developing
new products and services is not easy.
This session provides a powerful introduction into the
conditions required to make your own products. We will look
at some of the success stories, why other products failed
and some of the pitfalls. But most importantly we will
facilitate a workshop where everyone can experience
hacking their own products. A chance for the entire business
to play in the start-up world.
Event duration:
2 hours
Inspiring innovation
Staff retention
New partners
Possible new revenue
Investment - £2k
1 Speaker
Max attendees - 40
Innovation

8. Digital Trends uncovered
Digital is shaping the future and understanding its potential
impact on your business is critical to knowing where next.
This session starts with an exploration of the key trends in
the technology and marketing industries. Trends we cover
include 3D printing, AI, autonomous vehicles, Augmented
reality, Virtual reality, disappearing technology, smart
materials and wearable tech.
We then move into a workshop to explore which
technologies would be appropriate for your business and
hack how they could be applied in a meaningful and
immediate way. Digital is driving change and this session
helps you navigate it.
Event duration:
2.5 hours
1-2 speakers
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £2.5k
Max attendees - 40
Innovation

9. Good To Great work uncovered
Marketing success, in an increasingly competitive world, is driven
by great breakthrough work. Think John Lewis, Sony, Guinness
and the success creativity brought their bottom line.
In this session we share 8 case studies of great work uncovering
the story behind the work as well as the impact it had on the
business. We then explore with the team which are the best and
what differentiates them from the rest gaining an understanding
of what is the thin margin of difference between good and great.
This session helps your teams understand what constitutes
award winning work and explore what you as a team need to do
to win awards. It will examine how you work better, how skill-sets
need to change and set clear action points.
Inspiring Creativity
Identifying skill changes
Winning Awards
Investment - £1.5k
Max attendees - 40
Event duration:
1.5 hours
1 speaker
Creativity

10. Creativity Speaker Series
Need some fresh inspiration? Then meet our Creative
superheroes who can help you think outside the day to day
and inject new ideas into your business.
Our speakers are storytelling maestros, food
experimentalists, behavioural experts, hate mailers and
fashion technology pioneers. All our superheroes are well
experienced in delivering talks that will change perspectives.
You can book a superhero for one session or we can curate a
programme for one speaker every other month to really
inject inspiration into the business. Ask to see our full talent
roster to get a real sense of the inspiration we can deliver.
Event duration:
One to Six one hour sessions
1-6 speakers
Inspiration
Creativity
Experimentation
Innovation
Investment - £2k-£10k
Max attendees - 120 per session
Creativity

11. Bite
Half day workshops that train, inspire and
enable change within the business

12. Street Wisdom Workshop
Sometimes in our desperate need to be busy we forget that
inspiration is all around us. Which is where Street Wisdom
comes in. Street Wisdom is a guided experience that uses
the streets as an invisible university. It’s ‘walking-based
problem solving’ - a mix of psychology, mindfulness and
cognitive science.
This session starts with a series of meditative exercises
which enable the brain to relax and be ready to take on
inputs. These prepare you for the final exercise of using the
street to answer your business challenge. The finale is a
group exercise where experiences are analysed and built on
to ensure inspiration has come to all.
Event duration:
3 hours
2 guides
Inspiring Creativity
Problem solving
Investment - £4k
Max attendees - 20
Problem Solving

13. Creative Super Powers Workshop
Creativity is critical to business success - the ability to come up
with new ideas, products and services and then hack your
way to make them a reality. But creativity is not something
only the lucky few can possess - we all have it. It is what
makes us uniquely human.
This session explores the four creative superpowers: maker,
hacker, teacher and thief and uncovers how your team can
leverage them to their advantage as well as build confidence
in their creativity.
During the interactive element attendees will explore how
their skill-set maps against the superpowers and which
elements they can build and improve. Resources, tools and
advice will be shared during the session that will allow
attendees to leave with individual development points.
Event duration:
Half day
1-5 speakers
Inspiring Creativity
Role exploration
Skill diversification
Investment - £5k
Max attendees - 25
Creativity

14. The Creative Techniques Workshop
Creativity is innate within us all - it’s what differentiates us
from the machines. But knowing how to awaken and enable
creativity in ourselves and our team is a skill developed over
decades by practitioners.
This interactive session will demystify these techniques and
train your team on how to deliver with the aim of enabling
better ideas. The workshop includes how to create a
creative environment, how to structure and facilitate
brainstorms for success, how to inspire and motivate
creativity. As well as the importance of play, serendipity
and rest.
On the back of this session your team will have the
confidence to lead and embed creative processes across the
business.
Event duration:
6 hours
1 speaker/
facilitator
Inspiring Creativity
Idea Generation
Innovation
Skill diversification
Investment - £4k
Max attendees - 15
Creativity

15. Conditions for Creativity Workshop
Ever wondered why some businesses seem to leap ahead
and some simply stagnate? The answer lies in leveraging
the conditions for creativity - the secret sauce that
empowers staff, enables agility and most importantly
embeds proactive idea generation across an organisation.
In this session we will explore the conditions for creativity
and then workshop which ones will have the most impact on
driving change within the business. Attendees will leave
with a clear understanding of the conditions, how to build
them within their business and the positive impact these
changes will have.
Event duration:
Half Day
2 trainers
Inspiring Creativity
Problem solving
Creative culture
Investment - £4k
Max attendees - 20
Creativity

16. Prototyping the future Workshop
Innovation can be intimidating yet it drives future business
success powering the products and services pipeline of the
future. Innovation is also a mature process and there are a
set of tools and techniques to ensure it is not seen as
intimidating but rather empowering.
This half day workshop will provide attendees with
innovation techniques to enable teams to deliver products
and services at scale and speed. Techniques include insight
generation, the problem behind the problem, partnerships,
prototyping and beta trial.
The team will then take a genuine challenge and use their
newly learnt techniques to generate innovation ideas for the
business.
Event duration:
Half day
2 speakers
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £4k
Innovation

17. Chew
Co-working strategic sessions with the aim to
drive meaningful and immediate change within
the business.

18. Mutation Programme
The Mutation Programme’s purpose is to turn a business
problem into a set of opportunities through collaborative
iterative co-working. They bring agility, outside expertise and
strategic thinking together to deliver a fast paced solution.
Prior to the session Utopia work with the client to understand
the strategic opportunities to explore and identify the right
‘mutants’ to take the client through the mutation. The session is
attended by key client team + the mutants from our Social
communities. The output is creative ideas that inform key
strategic areas for on-going concept development. This then
helps shape the ongoing business strategic roadmap.
Duration:
Two days prep
Half or Full day
5-10 people
+ client
Problem solving
Ideation
Innovation
Agility
Investment - £10k - £15k
Business Change

19. Digital Disruption Programme
A programme to build digital expertise within your
business tailored to your specific needs. This culminates
in a two day workshop with inspirational speakers that
provides teams with an understanding of the evolving
digital landscape and how digital impacts the way people
behave. It is structured according to three key chapters:
Disrupt: how the world will continue to change focussing
on core trends relevant to the business e.g. AI, AR, VR, IoT
Inspire: train the team on how to brief and deliver digital
and social campaigns as well as harness new technologies
Rewire: empower the team to think digital first and work
with them to define their digital and social strategy.
Event duration:
2 days
2-4 speakers
Understanding Digital
Disruption
Agility
Change Management
Investment - £10k - £15k
Max attendees - 40
Business Change

20. Where required
Utopia would be
delighted to bespoke
design workshops to
your individual
objectives e.g. a digital
inspiration day

21. REWIRING BUSINESS FOR THE AGE OF CREATIVITY