Technology Entrepreneurship Venture Lab Summer 2012 Class. Final Team Presentation developed by Aziz Ergashev, Kunal Tandon, and Adam Weiner. Presentation provides an overview of Rally, our company we're currently developing to help you plan the moments that matter with the people that matter.

1. Helping you plan the moments that matter with the
people that matter.
TheRallyHub.com

2. Problem
E-mail is not a planning tool. It can be easily ignored, missed, or
lost; chains can quickly devolve into 40-50 irrelevant message
threads.
Social Media serves a different purpose for each individual. Not
every person in a group is active on social media.
Phone calls aren’t easy to schedule for large groups and don't
foster easy communication between multiple people.
What did you take away from that call?
Contact: founders@TheRallyHub.com

3. Solution
Create a dedicated web-based platform for individuals
to come together, collaborate, and coordinate when
planning big social events in their lives.
Access Anywhere, Anytime
Make decisions simple
Archive memories
Contact: founders@TheRallyHub.com

4. Market Opportunity
Many people travel in groups for many different
occasions (leisure). They spend a ton of $$$ too.
Girls 1.5 billion person-trips
or Guys 42m logged for leisure purposes
Trips bachelor or
bachelorette by U.S. residents
27m $564 billion in 2011
Fantasy spent on leisure travel
Football
27m
Spring
3 out of 4 domestic trips
Break are for leisure purposes
Contact: founders@TheRallyHub.com

5. User Acquisition
$.50 X 5% = $1.00
Cost-per-Click Conversion Rate Customer Acquisition Cost
12 months $6.00
Revenue-per-Customer
Average Customer Length
per Month
Contact: founders@TheRallyHub.com

6. Key Potential Partners
Transportation Lodging Entertainment
Contact: founders@TheRallyHub.com

7. Market Landscape
Trip Planning Invitation
Food & Drink Entertainment
Contact: founders@TheRallyHub.com

8. Monetization
$ Serve highly relevant/targeted ads to users who are in the search
and decision-making stages of the planning process.
$ Take a small fee on all payment transactions completed through
our website.
$ Display sponsored recommendations, and featured service
providers. Allow reservations to be made directly from our site,
and collect referral fees.
$ Display relevant deals, and offers that will be of interest to our
users during their events.
$ Premium paid features for power users, who are interested in
increased service functionality/flexibility for professional purposes.
Contact: founders@TheRallyHub.com

9. Future
Activate marketing
tactics: reach out,
and promote our Form strategic
Build core product to Build more features partnerships with
functionality for influencers in for the site: relevant brands to
web: polls, important verticals payments, event fuel increased growth
forums, templates, targeted
reminders, invite ads, photos, user
friends, activity recommendations
dashboard
Today Tomorrow
Release mobile
Invite friends/family app, allowing
to test initial users to carry
functionality of site- Open fully designed
site to everyone, out core
begin to iterate on functions of the
feedback/criticisms with product/
functionality service
improvements
based on feedback
Contact: founders@TheRallyHub.com

10. Founders
Aziz Ergashev Kunal Tandon Adam Weiner
Technical BD/Product Marketing/Product
Aziz Ergashev is an engineer with more Kunal Tandon is a lifelong learner, with a Adam Weiner is always finding reasons to
than 5 years industry experience in passion for entrepreneurship, business connect with his friends and family
software development earned his Masters development, and marketing. He holds a through extraordinary experiences. And
degree in Computer Science at MUM. He BA in International Studies from Emory after planning, enjoying, and occasionally
gained hands-on experience with startups University. Having worked in a set of missing trips, it's his passion to develop a
such as www.kpi.com and diverse industries including finance, better way to collaborate, plan, and
www.tebecom.com where he has been technology, and shipping; Kunal brings a ensure these memories aren't lost. He
engaged in all phases of development unique perspective to the table. As a has a diverse background in finance,
lifecycle, starting from inception of idea, to person who has always been fascinated branding and advertising and believes in
transition, to ready product. His life motto "I with the way people connect, and interact, learning by doing.
will either find a way or make one." Having it makes perfect sense that this would be a
an unpleasant experience by being the project Kunal would pursue. Having
organizer of birthday parties and get- planned two spring breaks, and two
togethers in the past, he has been excited bachelor parties, he is still waiting on the
to find a solution to the problem with like hundreds of dollars he will likely never be
minded people. paid back.
Contact: founders@TheRallyHub.com