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Building Movements with Social Media

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Nedra Kline Weinreich
Nedra Kline Weinreich

Nedra Weinreich Casual Conversation Webinar Path of the Blue Eye January 29, 2010 www.social-marketing.com www.pathoftheblueeye.com

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Casual Conversation Webinar Building a Movement via Social Media Nedra Weinreich
[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/yukatafish/2616061290/
Think Movement, Not Campaign
Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are you talking about yourself. Movements are others talking about you. Campaigns are “you vs. us.” Movements are “let’s do this together.” - Brains on Fire Photo: http://www.flickr.com/photos/dos82/2204952374
Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/
Create Evangelists http://www.flickr.com/photos/charliecowins/2083851923/
Build a Community Photo: http://www.flickr.com/photos/mallix/2586969604/
Enable the Movement to Flourish ,[object Object],[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/sophistechate/2994734948/
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[object Object],[object Object],Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra

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