Best Buy is a large electronics retailer that sells products like TVs, computers, phones, and more under brands like Audio Versions and Five Star Appliances. They operate stores in the US, Canada, Mexico, Europe, and China. One challenge is marketing their products with a limited budget, so they aim to increase efficiency. Best Buy offers many products and services at their stores, and also provides repair and installation through Geek Squad. They use social media like Twitter, Facebook, and blogs to engage customers and promote their brand. The document proposes expanding live chat support and online customer feedback to improve the shopping experience. Success would be measured by increased sales and better customer perceptions from these strategies.