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The Marketing Game Plan Chapter 6
The Game Plan ,[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object]
Strategies ,[object Object]
Competition ,[object Object],[object Object],[object Object]
Gaining Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Valuable Information ,[object Object],[object Object],[object Object],[object Object]
Valuable Information ,[object Object],[object Object],[object Object],[object Object]
Finding Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment and Sports Strategies ,[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interpretation ,[object Object]
Applied Research ,[object Object],[object Object],[object Object],[object Object]
How This Takes Place ,[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mapping the Plan ,[object Object],[object Object],[object Object]
Mission Statement ,[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object]
Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Con’t ,[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Unit 6

  • 1. The Marketing Game Plan Chapter 6
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  • 10.
  • 11.
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  • 32.