1. Using Target Markets to Help Grow Sales

2. Target Market Definition:A specific group of consumers at which a company aims its products and services.

3. What are the factors contributing to successful target marketing? Find Your Niche Market, Target Carefully, Listen to Your Customers, Control Production Costs, Control Distribution Costs

4. What are the most important demographic factors to consider in target marketing?

6. The NFL is working to target elementary school aged children. They will become the most loyal fans. 60% of avid fans became engaged in elementary school. The NFL is looking to work with elementary schools to increase involvement by holding football related competitions, hosting player appearances at schools, and donating to the schools they are involved with. They started a football themed cartoon and an online fantasy football game called “Rush Zone.” The NFL Just Tackled Your Kids – Hanah Karp

9. World Wrestling Entertainment’s (WWE) target market is young males. Monday Night RAWis the number one entertainment program on primetime cable among male viewers (2 million+) including the male demographics of 18-34, 18-49 and 25-54. It is shown at 9:00 PM ET to reach its target market.

10. Win Big $$$ By Thinking Small Find your niche market and remember to target your group carefully, listen to your customers, control production and distribution costs.