2. TORY
HIS
1973 1985 1998 2004 2010 2012
The digital age Macintosh Google Social 90% of 3/4 of worlds population
emerges and revolutionizes launches Media households is online; 2/3 use social
first hand held desktop Begins have a networks; 90% of social
mobile phone is publishing cellphone network users are on
introduced Facebook; 70% watch
online videos
1960s: July 1990 July 1998 2005 2011, 2012 July 2012
Twins, Winnie Farnet Hart Farnet Hart Hurricane Awarded top TwinEngine
Brignac Hart Design Studio Design Studio Katrina 100 Fastest Launches
and Lorrie opens in becomes Houston office growing LSU
Brignac Lee New Orleans The H Agency opens Companies
are born
3. UT US
ABO
TwinEngine, Powered by The H Agency, is an award-winning, strategic
marketing and creative agency that specializes in Social Marketing.
Social Marketing is engagement through online marketing and social
media tools to generate exposure, opportunity, sales, relationships and
build brand equity.
- Strategy, Consulting and Planning - Content Strategy and Development
- Brand Development - Online Reputation Management and Analysis
- Online and Website Strategy - Competitive Monitoring and Analysis
4. UT US
ABO
LEFT RIGHT
ENGINE ENGINE
ANALYTICS CREATIVITY
Winnie Brignac Hart, right engine creativity,
and Lorrie Brignac Lee, left engine analytics,
bring 20+ years of marketing experience,
125+ industry awards and a passion for leveraging
their twin talents to help companies translate traditional
marketing channels into forward thinking online
and social marketing solutions.
5. ETING
MARK
THEN NOW
- One-way - Multi-way
- Push-driven Brand-to-customer
- Brand-driven Customer-to-brand
Customer-to-customer
- Participatory
- User-powered
6. DO
RE T TO GO?
W HE
AN
YOUW
Build a brand that stands out among the competition.
Communicate and integrate your brand message effectively.
Reach your target audience online.
Optimize your website so you can be easily found.
Measure the effectiveness of your Social Marketing.
Monitor your online reputation and be a part of the conversation.
8. LORE
EXP
We explore data, competitors, perceptions, preferences and
goals to understand the client, products and goals.
9. RRATE
NA
We narrate findings into an effective marketing road map,
visual solutions and social strategy.
10. AUGE
G
Web Presence Summary
Total Posts by Media Type: 343 Sentiment Snap Shot Web Top Phrases
Positive –
Twitter - 116: 92%
247: 72%
Mainstream
News – 42: 12.2%
Facebook – 26: 7.6%
Negative –
Blogs – 15: 4.4% Somewhat Positive – 1: 3.3%
5: 4.7%
Forum Replies – 5: 1.5% Forums – 8: 2.3%
Social Media Summary
Total Followers – 4,000 (+150)
Total Likes – 13,953 (7.00 %) Posts by Sentiment
Friends of Fans – 10,437,919 (10.92%)
Monthly Total Reach
WHERE SOCIAL TAKES FLIGHT
Users at Company: 1,495 (+127)
Followers: 7,586 (+279)
Page Views: 986 +100) Social Marketing Dashboard – June 2012
We gauge KPIs, systems and processes and analyze results. We
monitor and respond and develop dashboards for monitoring.
11. MENT
MPLE
I
We implement microsites, websites,
campaigns, social applications and
content strategies to support
strategic initiatives.
12. TURE
NUR
We manage campaigns, blogs, online advertising programs
and manage social tools.
13. PAND
EX
We educate and train team members to support internal and external
marketing systems and processes. We lead quarterly summits for
planning and to evaluate progress.
14. BA CK
FEED “A perfect “Because our company is
subject to more stringent rules
and regulations, incorporating
example of
social media into our
the right brain
marketing mix was a huge
and left brain
challenge. Kudos to the team
working in
for employing their expertise in
successful “I have never
worked with a both social media and our
harmony.
vendor more business to help us take the
Over the past organized. plunge (and build our brand
10 years, I’ve Everything was
awareness)! The initial strategy
found their explained
thoroughly and and results aligned perfectly
unique blend exceeded my with our overall Sales and
of strategic expectations. Marketing goals. We are
and creative You make up a
pleased with the progress and
initiatives both wonderful
organization. look forward to building on that
refreshing and Understanding our success.”
engaging.” Company,
Structure and
Culture definitely
helped with the
project.”
