1. Gamification
Starbucks
Daisy

2. What is Gamification?
The process of game-thinking and game mechanics to engage
users and solve problems.
Gamification is applied Fun elements which used in game
Gamification is influencing player motivation and behavior

3. Game Mechanics
1. point
most important element in gamification system
2. Levels
levels indicate progress
3. Leaderboards
The purpose of a leaderboard is to make simple comparisons
4. Badges
to signaling status and to collecting
5. Onboarding
Onboarding is the act of bringing a novice into your system
6. challenges/quests
Challenges and quests give players direction for what to do within the
world of the gamified experience.
7. Engagement loops
how he leaves it and—perhaps even more importantly—what brings him
back again.

4. Gamification case: Starbucks
Starbucks Corporation is an American global coffee company and
coffeehouse chain based in Seattle, Washington.
Starbucks is the largest coffeehouse company in the world.

5. Gamification case: Starbucks
Game mechanics in starbucks
: My Starbucks Rewards
1. Point
In Starbucks, point=star
Earn Stars on grocery store purchases.
Collect star, your level is up.

6. Gamification case: Starbucks
Game mechanics in starbucks
: My Starbucks Rewards
2. Level
There are three level.
As you collect Stars, you move up to bigger benefits.

7. Gamification case: Starbucks
Game mechanics in starbucks
: My Starbucks Rewards
3. challenges/quests
GET 3O STARS TO GO GOLD
EARN 30 MORE STARS
ANYTIME IN YOUR FIRST
YEAR AS A GOLD-LEVEL
MEMBER
YOU ARE NOW GOLD
FOR ANOTHER YEAR!

8. Gamification case: Starbucks
Game mechanics in starbucks
: My Starbucks Rewards
4. Collecting
Thare are various cards. you can collect cards.

9. Reference
BOOK
『Gamification by Design』 , O'Reilly Media , 2011
Website
http://www.starbucks.com