Brad Kleinman and David Toth of WorkSmart Integrated Marketing discuss Google Adwords and Facebook Ads for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.
3. Some Statistics 85% of Internet users use search engines 1 out of 2 internet users use search engines every day 7.3 B searches conducted monthly in US
13. Search Marketing Organic Rankings based on search engine crawlers No tangible cost Longer lasting More qualified traffic Paid Fee based bid system Cost per click (CPC) vs Cost per impression (CPM)
18. Google Adwords Keyword research Creating Ads Allocating a budget Landing pages Optimizing ads Measuring conversion
19. Creating an Ad Must have a google account for your organization
20. Landing Page Call to Action Content Relevant Keyword rich Multiple landing pages is not bad Can be within a micro site or within your college site architecture Install Google Analytics!
21. Optimizing Ads Broad vs phrase vs exact CTR % Keyword selection A/B testing Create Goals Target your Ads – demographic