Brad Kleinman of WorkSmart eMarketing discusses Part 2 of 'Stop Tweeting...Start Executing' with Aaron Kahlow of Online Marketing Connect.

1. Aaron Kahlow aaron@OnlineMarketingSummit.com @OMSummit Brad Kleinman Brad@WorkSmart-eMarketing.com @BradKleinman

2. Introduction to the Speakers Brad Kleinman Brad@WorkSmart-eMarketing.com @BradKleinman Aaron Kahlow aaron@OnlineMarketingConnect.com @OMSummit

3. Program Overview Introductions Interesting statistics on Social Networking Developing your Social Media Strategy Implementing your Social Media System Best Practices in Social Networking Question & Answer

4. Budget Line Increases VS Decreases From Marketing Sherpa

5. Significant Barriers to Adoption From Marketing Sherpa

6. Create Your Marketing System

7. Create Your Social Networking System

8. Interesting Statistics More than 250 million active users More than 2/3rds of users are outside of college The fastest growing demographic is 35+ years old About 70% of Facebook users are outside the US In just one day: More than 100 million users log on at least once More than 20 million users update their statuses More than 4 million users become fans of Pages More than 3.5 billion minutes are spent on Facebook From Facebook.com

9. Facebook is the “Attention King” From AllFacebook.com

10. Facebook – The Social Network

11. Personal Profile for Business?

12. Facebook for Business – Events

13. Facebook for Business – Ads

14. Use Inline Fanning

15. Facebook Connect

16. Facebook Share

17. Facebook for Business – Public Profiles

18. Your ‘Canvas’ to Paint

19. Customize Your Page

20. Embed custom content with FBML

21. Frequently Update and Measure Embed pictures and photo gallery Create videos and upload them to Facebook Create and moderate interesting discussions

22. Measure Fan Size AND Interactions Fan Size Interactions

23. Measure Quantity AND Quality of Posts Quantity of Posts Quality of Posts

24. Other Measurements

25. My Top 10 Tips Segment your friends with Facebook lists Create your protocol and establish a publishing schedule Consistent messaging, high frequency, high quality Measure engagement and report success Choose your landing page Create different content for fans versus non-fans Get a vanity URL (over 100 fans) Leverage Facebook Apps – connect to blog, twitter, YouTube, etc. Embed custom FBML and customize your ‘sub-navigation’ Cross promote your page on websites, email, blog, etc

26. Twitter

27. Do you accept ?

28. Interesting Statistics 21% of Twitter accounts are empty placeholders Half of all Twitter users are not "active” Nearly 94% of all accounts have <100 followers March and April of 2009 were the tipping point A small minority creates most of the activity Tuesday is the most active Twitter day APIs have been the key to Twitter's growth http://www.sysomos.com/insidetwitter/

29. Growing Your Followers Create your strategy and publishing schedule Use the 80-20 rule Retweet (RT) and @reply Use Twitter Local, Mr. Tweet and WeFollow Use a URL Shortener that Measures results

30. Track Your Clicks

31. Measuring your follower base

32. Measuring your traffic

33. Are you IN?

34. Some Interesting LinkedIn Statistics Over 43 million members in over 200 countries A new member joins every second About half of our members are outside U.S. All 500 Fortune 500 companies are represented

35. 8 Quick LinkedIn Tips Be proactive and calendarize Invite your contacts (Gmail, CSV from Outlook) Make and request recommendations Join groups and use the Q&A area Promote your profile Use company search and advanced search Make Status updates Use the Microsoft Outlook add-in

36. Creating Your Marketing System

37. Aaron Kahlow aaron@OnlineMarketingSummit.com @OMSummit Brad Kleinman Brad@WorkSmart-eMarketing.com @BradKleinman