2. Below are some of the comments and feedback I got from my audience (target audience.)
I performed an audience feedback session to ensure that improvements and tweaks could be made if
necessary.
“I was not very keen on the font. It
was very horror like which made it
“Personally, I like the concept of the trailer. I like the way in you’ve confusing on what genre it is. At first
escalated the anticipation. But, I was not able to catch some of the texts at I though it was a horror, then I
the beginning as they were to quick and I am a slow reader” though it was a thriller. Was very
confusing. sorry…”
“I think the trailer was awesome! I would definitely watch it in
the cinema. I loved the change in mood. From slow t fast”
“I loved what you've done how you’ve
“It looked very amateur to me, I personally was not sure on the fonts
made me want to watch the full film.
used for the tag lines and the institution name. made me feel like I was
The anticipation level was built
watching a GCSE project, not an A Level one.”
appropriately. Well done!”
“The project as a whole was very interesting. I like the way props have
been used nicely. The sound effects used, have been used appropriately.
However, in the trailer it says “your favourite fairy-tale… with a twist”
however, I did not spot the twist. Wasn’t much different from the
original. Just an insight to this twist would have gone a long way!
Overall though, a successful project!”
“I was not a fan of the text which said “gets gruesome” wasn’t very keen on it.
It did nothing for the trailer.”
3. When I first completed my project I was very confident on the positive aspects to it such as the tension graduation For
this reason I failed to recognise the less positives which brought the project down. This audience as enabled me to see
these clearly. As they have opened up my biased mind view of my project.
When I received these comments and feedback (on the previous slide) I decided to watch and analyse the trailer alone.
To jot down ways in which these comments can be applied to the project if necessary.
When I was making notes I found:
• The some texts were quite fast which made it harder for a slow reader to digest. For instance the inter title below
lasts only for two seconds
• The fonts used did at times resemble that of a horror. Which deviates from the genre intended. For instance, the
font used in a horror film: sixth sense did resemble the font used in my project red riding hood
Font used in sixth sense: Font used in red riding hood:
• The inter title “gets gruesome” in some ways resembled an inter title from a horror and did not match
the trailer.
4. Now I had recognised these aspects of my trailer, I decided to act on them; to make improvements.
Below are the changes which I have made to red riding hood trailer:
The consistent comment which I got from my audience was that of the font used for my inter titles.
Chiller. Despite the fact that the thriller trailer which I analysed used such, I do recognise the
negatives of using this, when not used appropriately. For this reason, I changed the font used.
Rather than using the
chiller font. I decided to
use a much more
neutral font which
paved room for
interpretation from the
audience. The font used
is central gothic.
5. Next, I decided to get rid of the “gets gruesome” inter title as I recognise it added no tension graduation
effects for the trailer as a whole. For this reason, I decided to change it to “is told beyond your
imagination ” I decided to make use of a feedback which referred to the inter tittle “gets gruesome” by
changing it into something that did add some tension as well as referred to the genre of the trailer. For
instance “beyond your imagination” in some ways refers to the fairy-tale aspect to the trailer.
Just by taking a look at the two screen shots above I can recognise that there has ben an improvement of
the way the trailer is viewed in terms of professionalism and genre identification. Despite the fact that
the font now used is much more neutral, the colour (red) used help to portray to the thriller side of it.
As well as this I also decided to increase the durations of the inter titles to ensure that my audience was
able to read whatever information is being given to them with ease.
6. At first when I decided to change the inter title “gets gruesome” I changed it to
“gets thrilling” however, when I conducted another feedback session with a target audience I
was told it in some ways did nothing for the trailer apart from taking space: this led to my
decision of changing it to “Is retold beyond your imagination”
7. As well as this I also decided to increase the durations of the inter titles to ensure that my audience
was able to read whatever information is being given to them with ease.
Rather than having the durations at two seconds I decided to change them to 3-4 seconds as this
allowed my audience to read the text without it being too long.
8. Overall…
• My audience feedback sessions have allowed me to recognise the faults in my trailer and how to
improve my trailer
• I have been able to capture the attention of my target audience through the use of font types and
appropriate inter titles
• I am now also much more aware of the appropriate durations for inter titles has this determines if
the audience would read the text as intended
• I would say that although some of my feedbacks were harsh, they have allowed me into the world
of the media as the media industry is one which is harsh as this is how projects and products are
brought up to professional standard.
The End
