A prescription to boost patient satisfaction, improve treatment outcomes & scale-up revenue.

1. mHEALTH: REDEFINING
HEALTHCARE
A prescription to boost patient satisfaction,
improve treatment outcomes & scale-up
revenue.

2. The mHealth Market is Growing
14,000.0
12,000.0
10,000.0
8,000.0
6,000.0
4,000.0
2,000.0
0.0
2012 2013 2014 2015 2016 2017 2018 2019 2020
Monitoring Services
Healthcare Systems Strengthening
Diagnosis Services
Others

3. Factors Fuelling mHealth Growth
Increase in smartphone and Tablet penetration
Increased demand from patients and physicians
Focus on patient-centered care
Innovation in technology
Expansion of high speed wireless access, like 4G
1
2
3
4
5

4. Major Challenges in Healthcare Industry
Regulations such as
Affordable Care Act
Shortage of human
resources
Soaring patient expectations
and pressure to deliver
affordable care
Competition from foreign
countries where healthcare is
better and cheaper

5. Mobile is the Answer
Automatic collecting, verifying, and entering data via Barcode reader,
sensors etc., to minimize staff workload.
Boost collaboration and coordination among staff for better patient
experience.
Real-time collection and sharing of data for quick decision making for
improved patient care.

6. Mobile is the Answer
Mobile EMR, electronic prescribing to boost physician effeciency
and help him cover more patients per day.
Asset tracking, demand & capacity management, analytics etc., for
new efficiencies in hospital administration.
Cost efficiency by enabling cloud, PaaS and SaaS.

7. Top Reasons for Patients to Adopt mHealth Apps
Ability to access my healthcare providers more conveniently/effectively
46%
Ability to reduce my own healthcare costs
43%
Ability to take greater control over my own health
32%
Ability to obtain information that is difficult or impossible for me to obtain from other sources
28%
Ability to access better quality healthcare
25%

8. Top Reasons for Physicians to Adopt mHealth Apps
Improved quality of care/better health outcomes
Easier access to care for existing patients
Reduction in administrative time for medical personnel, allowing greater time for patients
More efficient internal processes/communication
Ability to reach previously unreachable patients
Patient expectations/demand
Lower overall costs of care for patients
Opportunity to provide new services/tap into new markets
Ubiquity of smartphones and applications in all areas of life
Encouragement by regulators
Expectation/demand of medical personnel or employees
36%
32%
32%
29%
29%
26%
25%
17%
16%
14%
13%

9. Opportunities in Mobile Healthcare
Patient records
Collecting and displaying patient records at point-of-care
through mobile technologies.
Administration
Asset tracking, demand & capacity management, job
scheduling & tracking, business analytics
Mobile integrated devices
Devices to check sugar levels, blood pressure and other vital
parameters.
Patient monitoring
Using mobile technology to manage, monitor, and treat a
patient’s illness from a distance with the help of remote
sensors and imaging devices linked to mobile phones.
Appointment scheduling and reminders
For patients to schedule or remind to attend an
appointment.
Treatment compliance
Sending reminder messages to patients with the aim of
achieving treatment compliance.
Decision support systems
Software to advise healthcare professionals on clinical diagnoses of patients based on health history
and medical information, such as prescribed drugs. Mobile devices are used to input data and obtain
targeted health information.
SERVICES

10. Popular mHealth Solutions
Patient Engagement
• Boosts patient-physician
relationship
• Empowers patients for self care
• Improve treatment outcomes.
Know more
Remote Patient Monitoring
• Improves post discharge care
• 24X7 monitoring for chronic
conditions
• Cuts hospital readmissions and
costs
Know more
Hospital Asset Management
• Easy management of
equipments and other assets
• RFID based equipment tracking
• Lower inventory expense
Know more
Physician Productivity
• Access patient medical record
• Prescribe tests directly to
diagnostics and get reports
• Get alerts and reminders from
nursing staff.
Know more

11. Barriers to mHealth Adoption
ç
People may misinterpret their own
data and make poor decisions
Legal risks
People may get poor information and
make poor decisions
Potential additional cost for
individuals
Potential additional cost for
institutions
Social media and mobile communications
could hurt medical professionals
People will feel self-conscious/embarrassed
about having wearable devices
I do not have any concerns about mobile
health technology
What is your biggest concern regarding mobile health?
Source: Economist Intelligence Unit survey, September 2014
Data privacy risks
50%
54%
50%
52%
Public sector
Private sector
12%
27%
15%
21%
10%
12%
17%
8%
10%
11%
4%
3%
8%
2%

12. Future of mHealth
Internet of Things & wearables to drive connected healthcare.
Mobile to become central to care delivery model.
After fitness, patient engagement etc., mobile apps to play
role in complex treatment procedures.
Higher adoption of mobile tech by providers, physicians,
payers and patients.

13. Case Study
A pathbreaking solution that revolutionized STEMI/STROKE care by putting
an entire emergency network in the palm of patients, resulting in:
• 22% reduction in door to balloon time
• 30% reduction in average door to lytic time
• D2B time < 90 minutes from 78% to95%
• D2B time < 60 minutes from 56% to80%
Read the case study
Pulsara

14. Case Study
Integrated with EMR and powered with our proprietary mobile user engagement
and analytics platform, the app empowers UHG members to make informed
decisions in choosing drug alternatives and pricing. It features:
• Drug price comparison
• Compatibility check of a drug with other drugs
• Phramacy locator
• Medication reminder & alerts
• Customer engagement
Read The Case Study
ScriptHub

15. Case Study
An IoT app that integrates with 24 hour Fitness’proprietary hardware device
and works as a companion piece to the bodybuggSP Personal
Calorie Management System. The app communicates with an armband
device through Bluetooth protocol to receive data on calories burned,
steps taken, activities and calories consumed from the website via a
secured connection, over the air, to provide users real-time data on their
device.
Read The Case Study
bodybuggSP

16. [x]cube LABS
WE DELIVER MARKET SUCCESS
INTERNATIONAL
AWARDS
20+
VALUE CREATION
$2B+
EMPLOYEES
400+
APPS & GAMES
700+
MILLION INSTALLS
100+
CLIENTS
500+
Headquartered in Dallas, U.S, [x]cube LABS is a
leading enterprise mobile consulting company.
With expertise across all mobile, cloud,
wearables and IoT, [x]cube has delivered over
700 apps till date and has an enviable client list
comprising of some of the biggest names in
healthcare including UHG, GE, Pulsara, Teleslim
and 24 Hour Fitness etc.

17. THANK YOU