Digital analytics is a very exciting place to work because digital event data is becoming more interesting as more of our digital lives are intermediated by digital platforms.
In this presentation I explain how at Snowplow we're working to make it easier to build insight and act on digital event.
2. Digital event data is very
interesting
• Individual actions taken by people
and interactions between people
• So many things you can do in
‘digital’
• Check bank balance
• Adjust thermometer
• Book exercise class
• Pay for parking
• Load your smart fridge…
3. It can be used to build
insight…
People
Produc
ts
Conten
t
Marketi
ng
Service
s
5. At Snowplow we’re on a mission to enable
you to do more with your digital event data
• Deliver your data directly into your own data warehouse
• Deliver your event data to you to act on in real-time
• Define your own events
• Track events from all platforms and channels
• Enrich your data with third party data set
6. This is a very different approach
to traditional web analytics tools
All your data in one place
Analytics that evolves
with your business
Do *anything* with your
data
7. Roadmap: track events from
more places
Trackers (SDKs) 3rd party integrations Schema’ing toolset
Schema guru
Iglu server
8. Roadmap: make it easier to
work with event data
Analytics SDKs Storage targets
