Marie has created a great and informative Power Point presentation on how to properly write an ad for a Pay Per Click campaign. Emo the friendly emoticon takes you step by step to learn the different types of ads and the functionality that different ad

1. Welcome to m.r.f. (meatless resource Friday)

2. Emo is stumped… Poor Emo!

3. Golly, I’m stumped! I can’t think of good copy for my Adwords campaign. Shucks! What ever shall I do?

4. Thankfully, Emo has a “Helpful Chart” to get the creative juices flowing!

5. Toward Gain or Away from Pain? Toward Gain Away From Pain

6. Now Emo has to decide if he should focus on himself or focus on the searcher…

7. Focus on YOU or focus on the SEARCHER? Focus On You Focus On The Searcher

8. Finally, Emo must decide in which category his ad will fall, and perhaps test multiple category types…

9. Some Category Types Include:

10. And Some More:

11. (There is a prize for new category ideas, and the prize involves food!) Can You Help Emo Think Of Some More?

12. Now that Emo has a solid Adword campaign… He can take it easy…

13. Now that Emo has a solid Adword campaign… He can earn lots of money for his clients…

14. Now that Emo has a solid Adword campaign… And he can sleep soundly knowing he is a step ahead of the crowd with a job well done…

15. See you next week! Nice work, Emo!

16. Source http://certifiedknowledge.org/blog/page/2/