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Crash Course on Creativity assignment 2
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Observation journey
1.
Observation Journey
Adrián Catalán (@ykro)
2.
looking for an
insight
3.
Bookstore
4.
5.
quiet atmosphere, wood
floor and furniture (felt like home) and season decoration
6.
employees uniform(gray vest)
seem strange and felt out of place
7.
most of the
customers were accompanied and in the age range of 30+
8.
they have security
cameras I’ve never noticed before
9.
even when they
have a kids section no kid came while I was there
10.
there’s a coffeshop
in the store, the smell of fresh coffe invite you to stay and read a book
11.
Electronics
12.
13.
very clean and
shiny, space and layout make you feel like you were in an open place
14.
hostesses and salesmen
chased me everytime I were close to a product
15.
some of the
brands were at the spotlight and the others were in places difficult to reach
16.
some small expensive
items (ipod nano, headphones, etc) where behind a glass
17.
items of the
same category (tv, refrigerator, stove, etc) have the price only if they are the cheapest (for expensive items you have to ask the price)
18.
Decoration & antiques
19.
20.
brightly place, layout
properly distributed(products are easy to find)
21.
weird smell (because
some antiques and essences they have for sale I presume)
22.
toys were located
at lower height and expensive antiques at higher shelves
23.
they have some
bestselling books at the front but most of them were at the back and in shelves(no central display)
24.
Shoes
25.
26.
the salesmen were
kind and friendly and seem interested in helping
27.
the environment was
awful, they didn’t have AC, aisles were small and the smell was odd
28.
even that they
only had 2 sales representatives and were several customers at the time, they approached me(and everyone else) like every minute :S
29.
small sizes of
men shoes were at the very back of the store
30.
impulse items near
register were all for women
31.
Clothes
32.
33.
big shopwindow, brightly
store and big open door
34.
music was loud,
store products seem really expensive (but they were normally priced)
35.
they have 2
visible security persons, one at the front and one at the back (both women)
36.
sales representatives don't
have a uniform but you can easily spot them (don’t ask how)
37.
floor had a
pattern different for each side of the store (men/women)
38.
clothes were at
eye level, high and low shelves had shoes
39.
Dollar store
40.
41.
brightly place
42.
loud music (from
the mall and another track from the store, both reggaetón :S)
43.
toys were located
at lower height and expensive antiques at higher shelves
44.
Make your store
tell a story to the customers through the products
45.
With insights we
can change and improve the experience
46.
Setup the layout
to take maximun advantage of the space available (don’t over fill)
47.
Use smells, sounds
and colors in your benefit (even if you can’t control them)
48.
Don’t sell a
product, build a experience for the customers
49.
Observation Journey
Adrián Catalán (@ykro)
50.
http://www.flickr.com/photos/43419254@N06/4438362606/
http://guatemala.travelreality.com/fotos/000208/00.jpg http://www.frankfurter-buchmesse.eu/magali/wp-content/uploads/2010/03/Librairie-Sophos.jpg http://1.bp.blogspot.com/_SVHKMdfA0yc/TPK-yiKytVI/AAAAAAAALJE/-djMBb6dqGs/s1600/2010-11-226.jpg http://www.oaklandmall.com.gt/startpage/sites/default/files/max.jpg http://www.newsinamerica.com/images/noti/noti21001.jpg http://www.demuseo.com/wp-content/uploads/2010/02/dmo.jpg http://www.oaklandmall.com.gt/startpage/sites/default/files/payless.jpg http://www.flickr.com/photos/phossil/4777649110/ http://www.oaklandmall.com.gt/startpage/sites/default/files/pull.jpg http://www.bestplacesexplorer.com/images/152614110953-Pull%20and%20bear.JPG http://www.elmismoprecio.com/ http://caribflyer.com/carib/wp-content/uploads/thumbs-up.png http://www.queenofcrop.com/wp-content/uploads/2012/05/smiley-thumbs-down.jpg
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