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Formation Business

The History of Subway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Culture of the Organization SUBWAY = FAMILY

Price Change Affects Franchisees’ Bottom Line

Overall Effectiveness of the Change Process

Making Change Work $5.00 Foot long Franchisees’ Profits

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Subway 7 TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. SITUATION ANALYSIS A. COMPANY BACKGROUND B. INDUSTRY OUTLOOK C. COMPETITIVE ANALYSIS III. SALES PLAN A. TEAM MANAGEMENT 1. TEAM STRUCTURE & ORGANIZATIONAL CHART 2. TERRITORY DESIGN, ROLES AND RESPONSIBILITIES 3. CLIENT / ACCOUNT MANAGEMENT 4. COMPENSATION PLAN 5. TRAINING & MOTIVATION B. SALES FORECAST 1. OVERALL MARKET POTENTIAL & ASSESSMENT 2. GOALS BY PRODUCT LINE 3. GOALS BY TERRITORY, SALESPERSON & ACCOUNT IV. EVALUATION PLAN A. PERFORMANCE METRICS B. EVALUATION STANDARDS / PROCEDURES C. RECOMMENDATIONS / NEXT STEPS EXECUTIVE SUMMARY One of the biggest problems facing people on a college campus is the lack of access to healthy, affordable food. Most fast food chains only offer unhealthy, greasy food that is simply not good for a person’s body. Subway restaurants have created a name for themselves by offering the health-conscious consumer a healthy alternative to fast food at an affordable price and in a short amount of time. People on a college campus, such as students and professors, are busy people with hectic schedules. They shouldn’t have to sacrifice a health for convenience. This is where Subway can implement this new brand extension of Subway Delivery on college campuses to infiltrate this need in the market. With Subway Delivery, students and professors who spend hours on campus can get a healthy and affordable meal delivered right to them. They will no longer have to choose between a meal that is good for them and a meal that is cheap and easy for them to get on the run. Subway Delivery offers them the best of both worlds. This brand extension will begin in twelve colleges and universities with the New England area. As Connecticut is the home of the first Subway restaurant, this brand extension stays close to the roots of the company. One of Subway’s foundations of running their business is finding high traffic locations. College campuses are a perfect way to ensure business. College-aged people are known for wanting things quickly, as they are the generation of technology. Subway Delivery is the perfect way to help college students stay healthy on campus and have an easily accessible source of food. SITUATION ANALYSIS COMPANY BACKGROUND In 1965, Fred DeLuca was determined on becoming a medical doctor. However, medical school is expensive and DeLuca needed money in order to complete his dreams. A family friend, Peter Buck, suggested the idea of opening a submarine sandwich shop. With a $1,000 loan from Buck, the duo opened “Pete’s Subway” and would later change the landscape of the fast food industry. In 1966 DeLuca and Buck incorporated a company called “Doctor’s Associates” which privately holds Subway to this day. The first shop .

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22144192_080550.doc Adell Williams 4244 Peters Road Plantation Drive FL, 33317 [email protected] 22144192 080550 1 |Page PROJECT RETURNED UNGRADED Your project is being returned ungraded because you did not appropriately complete the assignment. The assignment was to first examine and evaluate the strategies used by KFC and McDonald’s when expanding into China. You were then to pick the strategy you would use to expand into India and justify your reasons for picking it. For example, one company tailored their experience to the culture of the country they were expanding to while another used its same business model to expand into a new country. This is a “case study”. Provide in-depth thought and analysis to the questions being asked. Please rework and resubmit the paper for grading. Also, be sure to provide proper citation and references. Thank you, Penn Foster Instructor Kentucky Fried Chicken and McDonald’s are the two main fast food global companies in the world. These two companies have used various marketing approaches to expand into China and other parts of the world. These strategies have led to the growth of both companies. McDonald’s was founded in the year 1995 in the United States, when it served its customers with French fries and hamburgers. KFC was founded in the year 1952 in the United States (which is one brand of Yum). It serves its customers with chicken that has a unique taste. McDonald’s made more sales than KFC at first. Later, both KFC and McDonald’s expanded to China, and the sales made by these two companies have been reversed. KFC has progressed more efficiently in China than McDonald’s. The difference that came in between these two companies was their marketing approaches in China. The differentiation and similarity between McDonald’s and KFC in China commenced a long time ago. KFC established its first branch in China in the year 1987. At that time, it was the only western fast food provider in the country (Hendrikse 78). Currently, it has four thousand five hundred and sixty-three branches hence considered the biggest food outlet in the country. The first McDonald’s branch in the country was opened in the year 1990, and it has two thousand and three branches in the country. KFC expanded to China earlier than McDonald’s and that was its first strategy. The second difference in the strategies of the two companies was their products. KFC strategized in offering chicken products to its customers. Standard production levels were used by KFC and they sold cheap western products which favored the local people. Their menu changed every now and then to meet the customer's needs (Kurtz, David and Louis 209). Some foods were offered permanently while others were temporary on the menu. KFC also had a secret recipe that it used to prepare its dishes. McDonald’s sells mainly beef and hamburgers. People of China prefer chicken over beef. Culturally, Chinese keep more chicken as compared to the number of cattle. This i.

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KENTUCKY FRIED CHICKEN CASE STUDY OF KFC: ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.” He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky, was named president, and Massey was named chairman. Colonel Sanders stayed in a public relations capacity. In 1966, Massey and Brown made KFC public, and the company was enlisted on the New York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan. Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages with little restaurant experience and conflicts quickly arose between the Heublein management and Colonel Sanders, who was quite concerned about the quality control issues in restaurant cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New unit construction was discontinued until existing restaurants could be upgraded and operating problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product consistency. By 1982, KFC was again aggressively building new restaurant units. In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest consumer companies in the United States. Marketing fast food complemented PepsiCo’s consumer product orientation and followed much the same pattern as marketing soft drinks and snack foods. Pepsi soft drinks and fast food products could be marketed together in the same restaurants and through coordinated national advertising. The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three of the four largest and fastest growing segments in the U.S., quick-service industry. By the end of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7 billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food segment. Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s international expansion during the 1970s and 1980s. During the 1990s, ot ...

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During the past few decades, Pizza Hut has been able to develop an excellent reputation in the minds of consumers. The reputation helped in achieving respect from the experts within the industry and its consumers. Pizza Hut believed in providing value to its customers. This value includes great service experience, maintained quality and continuous innovation with their offerings. Pizza Hut is a brand which has changed the mindset. Pizza being an specialty as Italian product, has now transformed into the mass market product . The quality of the brand relies on the employees objectives too. The objectives of employees at Pizza Hut are aligned with the organizational goals, resulting with an acceleration in the growth platform of Pizza Hut.

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App7wrighty

1. Organizational Profile

3. Subway’s Organizational Structure

4. Culture of the Organization SUBWAY = FAMILY

5. Subway Changes Its Prices

6. Price Change Affects Franchisees’ Bottom Line

7. Overall Effectiveness of the Change Process

8. Making Change Work $5.00 Foot long Franchisees’ Profits

9. Conclusion

Notes de l'éditeur

http://www.subway.com/subwayroot/about_us/history.aspx
Click on the top speaker first and the continued narration is on the bottom speaker

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