The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for self esteem.find more about it through this insights slide

1. www.enterthelab.com
The Discourse of ‘Free Spirit’
Insight report by
Youth Laboratory Indonesia Among Indonesian Youth
Flickr: fitri63

2. www.enterthelab.com
Picture: Jakarta’s daily traffic
Photo courtesy:http://beritaperistiwa.com/2012/07/12/tiap‐tahun‐penduduk‐jakarta‐
habiskan‐rp‐14‐triliun‐di‐jalan‐karena‐macet/
We feel that capitalism & modern civilization are
Threatening our sense of collectivity

3. Photo courtesy: http://ariq24.blogspot.com/2012/06/regenerasi‐kamera‐lubang‐jarum‐klj.html
Community became a refugee for us from theUnsocial world
Picture: Teens praticing photography with cans as medium
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4. We want to live like in the 70’s and the 80’s
Where free spirit are acknowledge
Picture:Naif Band cartoon
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5. Picture: High school graduation ritual sign on each other uniform
School don’t let us be who we really are
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6. www.enterthelab.com
Picture: Street punk
Who am I , what is my true identity
Photo courtesy:http://www.republika.co.id/berita/nasional/jabodetabek‐
nasional/12/06/04/m52oqq‐anak‐punk‐di‐jakarta‐pun‐bersuara

7. Social group is a place where I couldExploremy free spirit
Picture: ‘Bonek’ Surabaya football team loyal fans
Photo courtesy:http://berretarea.blogspot.com/2011/04/ada‐berbagai‐versi‐
cerita‐dari‐kedua.html
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8. Picture: College graduation
My parents have too large authority Over me
Photo courtesy:http://anak‐pingit.blogspot.com/2011/11/ritual‐lazim‐
kayaknya‐nggak‐penting.html
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9. www.enterthelab.com
The govenrment took policy from the
Egoistic Adult
Photo Courtesy:
http://pramudyaphoto.files.wordpress.com/2011/03/olahan1.jpg
Point of View

10. Picture:Gemala Hanafiah/Board Rider
We seek
free spirit leader who march Against
the mainstream Current
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11. We seek places where we could feel free
From any commitment
Picture:Backpacker community Borneo
Photo Courtesy:http://www.backpackerborneo.com/2012/06/grup‐
backpacer‐di‐kalimantan.html
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Picture courtesy: virginia poetry facebook
We look for college far away from home

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My fashion style is
actually my opinion
Picture courtesy:Evita Nuh (Fashion Blogger)

14. Picture:http://peazmakerz.blogspot.com/2012/02/peazmakerz‐in‐palu.html
Picture courtesy:Peazmakerz community
We love movements that shows freedom
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15. Picture courtesy:http://fingerplant.blogspot.com/2011/01/bandung‐little‐trip.html)
We’re not little kids anymore but don’t
Treat us like adults
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16. We hate people attached to ambitiouspopularity
www.enterthelab.com Picture:political campaign

17. Picture courtesy:http://art.links2click.com/2012/07/10/poll‐commission‐revises‐jakarta‐election‐voter‐list‐at‐11th‐hour/
Picture: mural art on general voting
We leave trace public about our true attitude
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18. Picture:Whiteshoes and the couples company band at Ruang Rupa
www.enterthelab.com We seek jobs that appreciate our ideas

19. www.enterthelab.com
We are looking for adults who dare to listen
To Us
Picture from:http://abimanyugalbe.wordpress.com/2011/03/26/sma/

20. The free spirit are outhere playing rather than working
Picture of Sir Dandy Indie
Music Song Writer
Picture taken from:http://agrasuseno.blogspot.com/2011/07/roxx‐sir‐
www.enterthelab.com dandy‐java‐rockinland‐2011.html

21. Picture taken from: http://rendybr‐
beatbox.blogspot.com/p/beatbox‐group.html
Picture of Sadam
Beatboxer Indonesia
The free spirit have passion over something
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22. Picture courtesy: http://www.greenpeace.org/seasia/id/press/picture‐
desk/selebriti‐indonesia‐aming‐dan/
Picture of Riyani Djangkaru young Environmental activist
The free spirit really care about what’s
Happening to the world
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23. Youth seek brands that represent Their free spirit

24. Insights Report By Youth Laboratory Indonesia
Youthlab is the first factory and repository of
Indonesian youth insight, compromised of
multi‐talented youths of various background,
the research and consulting company helps
corporations and organizations create precious
connection with the fickle yet precious market
segment.
Through etnographic research, online tracking,
creative focus group discussion, and other
means, we help you create a dialogue with the
youths of Indonesia in the most efficient
manner.
We Here to Make that happen to you
Find more about Indonesian
Youth trends, data, & insights:
www.enterthelab.com
Contact us
Tara.talita@gmail.com
faisal_sii@yahoo.com