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V47 Ch17 Marketing Comm Ysa Nagui

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DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts
Outline: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1: Role of Marketing Communications ,[object Object]
[object Object],Concept 2: Marketing Communication Mix Interactive Marketing Personal Selling
Concept 3: Effective Communication Process
Concept 4: Developing Effective Communications involves 8 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 5: Identify the Target Audience ,[object Object]
Concept 6: Determine the Communication Objectives ,[object Object],[object Object],[object Object],[object Object]
Concept 7: Design the Communications ,[object Object],[object Object],[object Object]
Concept 8: Select the Communication Channels ,[object Object],[object Object]
Concept 9: Objective-and-Task Method ,[object Object]
Concept 10: Managing the Integrated Marketing Communication Process (IMC) ,[object Object]
Summary: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion: Designing and Managing Integrated Marketing Communications ,[object Object],[object Object]
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts

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V47 Ch17 Marketing Comm Ysa Nagui

  • 1. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts
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  • 6. Concept 3: Effective Communication Process
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  • 17. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Ysa M. Nagui Ateneo Graduate School of Business Top 10 Concepts