Certified marketing plan for Stylix

2. • Stylix is a new Filipino local company
formulated during July 2011 that
specializes in personal care products
initially in hair care. The name came
from the words “fix and style”.

4. STYLIX shampoo is a hair care product that
gives you a manageable, glowing and edgy
hair plus the major benefits of:
 Semi-permanent hair color feature
 Anti-dandruff
 Damage repair
 Anti-split ends
 Hypoallergenic
 Anti-frizz
 Conditioner
 Shine feature
 Styling gel


5. STYLIX shampoo has 10 variants. 1 variant
for each hair color.
 Examples of results of using Stylix shampoo:


6. Our main target market is females between the
age group of 16-45.
 Demographic – mothers, teenagers and college
students; any nationality and religion; have at
least a monthly income of Php 10,000
 Geographic – focused first in Metro Manila
 Psychological – active lifestyle; vain, fashionconscious; wants uniqueness and sophistication;
anchored in popular culture


7. Stylix shampoo has pioneer advantage.
 It provides real solutions to women’s everyday
hair needs.
 It offers all the major benefits a person is looking
for a hair care product.
 Now, beauty and perfection are within reach with
this latest innovation from this revolutionary
shampoo in the country.


8. • Our main competitors are Sunsilk, Head and
Shoulders, Creamsilk and L'Oréal Hair Color.
• Our product can satisfy almost hair needs by the
consumers. Our shampoo product has, like
everything the consumers need for their hair. It
has many benefits including the luxury of
coloring their own hair with enough colors to
see themselves attractive and presentable to
other people.

9. • Our brand uses Blanket Family name for all products
brand strategy
• Slogan : Stylix – your ready to go hair
• The theme of the product shall be anchored
around the motto: “Embrace your stunning crowning
glory”.
• Positioning statement: To all busy working women
who need to have a gorgeous hair, Stylix shampoo is a
hair care product that will rejuvenate your hair’s
beauty and will transform your hair into a beautiful
and fashionable one through its hair color feature than
any other competing brands in the market.

14. Stylix is truly aimed at fulfilling the needs of its
target market by offering a high quality,
assessment of the concept in terms of its
acceptability, credibility and perceived benefits,
that it offers a healthy choice shampoo
alternative to the targeted consumers.