This document discusses telecommunication and provides details about Zong, a telecommunication company in Pakistan. It defines telecommunication as communicating over long distances electronically. It then discusses Zong's history and acquisition in Pakistan, challenges it faces including network coverage, strong competitors, advertising, and franchises. Strengths, weaknesses, opportunities, and threats for Zong are identified. The conclusion notes Zong faces challenges compared to other companies and recommendations are provided to improve network coverage, advertising, franchises, packages, and handle electric crises.

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2. Introduction ToIntroduction To
The Topic:The Topic:

3. What Is
Telecommunication?
Telecommunications means to
communicate with the use of an electronic
device. It is an exchange of information
over significant distances by electronic
means.
The transmission of messages over long
distances is an example of telecom.

4. Examples
The internet is the biggest example of
telecommunication.
On a smaller scale, examples include:
Telephone Networks
Police And Fire Communications
Systems
Radio
Television

5. History
On March 10, 1876,
Graham Bell invented the
telephone.
Since the death of
Alexander Graham Bell in
1922, the telecommunication
industry has undergone an
amazing revolution.
From the telegraph to the
telephone to e-mail,
electronic communication
has extended farther.

6. What are Telecom
Companies?
An organization that
provides voice or data
transmission services, such as
PTCL.
A company that specializes
in making carrier-class
hardware and software, such
as Advance Telecom and
United Mobile etc. are called a
telecom company.

7. Importance of Telecom in
Various Sectors
The telecom plays an
important role in the following
sectors
Education
Banking
Business
Hospitals
Government sector

8. Telecommunication in
Pakistan
In 2011, Pakistan was the world’s third
fastest growing telecommunication market.
Pakistan's telecom infrastructure is improving
dramatically with foreign and domestic
investments into fixed-line and mobile
networks.

9. Names of Telecom
Companies in Pakistan
PTCL
Ufone
Jazz
Wateen
Warid
World call
Zong
WI tribe.

10. Practical Study
Of ZONG

14. Introduction Of ZONG
Paktel was the first ever
company granted license to carry
out cellular phone services in
Pakistan.
China Mobile acquired Paktel in
7 April 2008 with the brand name
of ZONG.
ZONG is the first International
brand of China Mobile launched in
Pakistan.

15. Vision Statement
"Making communication
exciting”
Mission Statement
"To be the leading mobile
operator of Pakistan by
continuously innovating and
offering exceptional quality
services"

17. Primary Challenges
Of ZONG

18. Challenge 1...Network
Coverage
The first challenge faced by the
zong is their network problem.
People often complaint that they
feel disturbance and busy network.
The management is trying to
overcome from this challenge by
hiring best engineers and
technicians but the result is not
shown yet.

19. Challenge 2...
Competitors
The competitors of zong are in
very strong position.
Zong started well in 2008 but
after that, they lose their market
control and facing many
challenges from competitors.
They are trying to overcome from
this challenge by introducing new
packages and low rates.

20. Challenge
3...AdvertisingThe improvement in advertising is
also the main challenge for them.
In the past zong, attract many
customers with their excellent
advertisements like 50 paisa, 3 paisa,1
paisa call rates.
The other competitors like ufone is
the main threat in the advertising.
No step is taken from the zong
management to overcome this
challenge yet.

21. Challenge 4... Franchises
The increase in franchises is also the
challenge for the zong management.
The amounts of franchises in Pakistan
are 272.
In Sialkot, there are only two
franchises, at kotli behram and at pasrur
road.
The management has decided to
open 50 more new franchises at the end
of 2013 all over the country. This can
also attract the new customers.

22. Challenge 5...Electric
Crisis
The one of the major challenge is
the electric crisis faced by the zong
The load shedding is increasing
day by day and due to this
situation, the servers of the
company get down which makes
the network unavailable.
The management of zong is
trying to make huge investment for
the backup of electric crisis.

24. STRENGTHS
China mobile financial
strength.
Clear strategy to achieve
market share.
Long term vision for
profitability.
Lowest rates nationwide.

25. WEAKNESS
Bad network coverage.
Bad image of Paktel.
Less franchises.
Strong competitors.
Bad advertisement.

26. OPPORTUNITY
ZONG can expand globally and
can develop its strategy in other
countries.
As Warid is going in loss and in
the condition of liquidations it’s a
big opportunity for Zong to acquire
Warid telecom.
Zong can introduce new products
such as dish TV.

27. THREATS
Strong competitors
Price wars
Economic situation
Electric crisis
Better packages by other
competitors
Perception of china “Cheap”

28. CONCLUSION
From the report concluded that the zong
is facing much challenges as compared to
other telecom mobile companies.
The main primary challenges are
Network coverage and their strong
competitors.
They should improve their advertising
and open more franchises along over the
country.
The management has taken some steps
to overcome these challenges but they
need some more time to recover from
these challenges.

29. RECOMMENDATIONS
They should need to improve their
network coverage especially in
border side of Pakistan.
They should improve their
advertisement.
Need to open more franchises
along over the Pakistan.
Need to introduce low budget
packages to attract more customers.
They should take some huge steps
for backup of electric crisis.