2. The Journey
Zermatt Summit 2012
Woven into the agenda of the Third Zermatt Summit were two 2½-hour definitions of the Common Good as we worked at multiple time frames.
collaborative workshops. While participants had many opportunities to In both cases – the large game of Win As Much As You Can as well as the
meet one another and socialize, the chance to spend time in intense di- exercise with remote controls, we brought playfulness to our discussions
scussion on the Common Good created a unique op- and thereby discovered important insights about our
portunity to learn from one another and dig deeper own understanding of the common good and our role in
than keynotes and roundtables alone would permit. bringing it about.
The first workshop began with a large-group game On the second day of the summit, we shifted our focus
called Win As Much As You Can. In small clusters, from a temporal look at the Common Good to one of
participants adopted different competitive stra- scale; i.e., we broke into new teams to explore how the
tegies depending on their understanding of who conception of the Common Good changes as we shift our
was competing with whom – were contestants focus from the individual to the family, the company, the
individuals, one- or two-person teams, seven- state, and the world. We debated where along that conti-
person clusters, or the entire participant group. nuum we might have the most immediate impact and
After playing several rounds, we discussed how our how to extend that impact across all ‘scales’ of our mo-
collaborative behaviour – indeed our very identity del. Then, after a clustering exercise through which we
– changes when we feel the stakes are high. The formed new teams based on the affinities we identified
question we were left was “Who is the You?” which among our areas of ambition and insight, we discussed
is to say, how particular or universal is the ‘common’ how to refine our emerging definitions of the Common
in the expression ‘Common Good’? Good into shared aspirations for the world we want to
create. These final teams then refined our shared aspirations into actions
We were each given a model of an empty remote-control and asked to and shared commitments when we return home and for the future.
identify what powers – magic or practical – we would attribute to it to
bring about the Common Good. Different teams worked on different
time frames, ranging from hours to months to years to eternity. We then
mixed teams to see what coherence we could find between the emerging
A better way of working.
12. Collaboration Workshop
Team Architecture
In order to foster tangible change, we need allies. When we go back home,
we need confidence that we are all facing in the same direction.
We already have some toold, such as the Manifesto.
But we need to go further by having more practical ideas and values,
indeed a shared architecture for driving change.
A better way of working.
14. Collaboration Workshop
Team Empathy
Empathy is what permits us to understand each other. to further empathy,
we want to set an example ourselves by respecting other’s points of view
and to educate our children to be empathetic.
A better way of working.
15. Collaboration Workshop
Team Love
Love has three dimensions: brain, heart and soul. Happiness and pleasure
of company are the deepest human aspirations. We each commit to live
and to share what we’ve learned here at Zermatt, to keep the Zermatt
spirit alive, and to find simplicity and fun with our family and friends.
A better way of working.
16. Collaboration Workshop
Team Meet at the top
We investigated the words that brought us together: Purpose, Faith, Courage,
Passion, Positivity, and Spirituality. Our approach is to use these as tools to climb
up out of the mess we are in, emerging at the top, above our differences, above the
challenges of daily life. As an example of turning these aspirations into actions, we
can push our companies towards a higher level of transparency. Another idea would
be to publicize acts of individual courage on the sides of buses, setting examples for
others to follow.
A better way of working.
17. Collaboration Workshop
Team Outlook
We were a very diverse group and yet we share important values.
The headings in our diagram – humility, intuition, playing together and
the rest – are the spaces where action can happen. The white spaces are
equally important as they represent the life that is all around us.
A better way of working.
18. Collaboration Workshop
Team Philia
We should, as a first step, look after our friends, after each other. Each of
us should choose another and look after him or her throughout the year.
And if we are too numerous and don’t really know each other? As a first
step, we should try to keep in touch. Jo will collect email addresses and
start the ball rolling. Though we know that we need to be together in one
place, staying in contact will be a good first step towards collective action.
A better way of working.
19. Collaboration Workshop
Team Respect
We have investigated the necessary value changes to further the common
good. Selfishness and laxity need to be fought by a new form of education:
children should be educated to become citizens of the word and show
respect to the elderly, especially in the family context. Our children will
become responsible ambassadors of a sustainable and fair society.
A better way of working.
20. Collaboration Workshop
Team Responsibility
This is the time for transformation, for moving from our individualistic
society to a more interdependent community. At the individual level, we
encourage a reflective lifestyle and spiritual attitude, where saying ‘thank
you’, taking risks and overcoming fear should help us contribute to this
transformation. Technology might provide some tools for helping us scale
up from these individual behaviours to society at large.
A better way of working.
21. Collaboration Workshop
Team Simpact
We took Maslow’s hierarchy of needs as our starting point. We are looking
for meaning in life and for self-actualization. We recognize, however, that
this is a privilege and that the majority of humanity is struggling to meet
more basic needs. Our focus is on education, focusing on youth , on Boards,
on CEOs.
A better way of working.