Lead generation through social media marketing is easier than you think.

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4 ways for
businesses to
generate leads
on LinkedIn
Lead generation through
social media marketing is
easier than you think.

2. www.zooberdigitaltraining.co.uk
Whatever you think of social
media marketing, it’s a
phenomenon that can’t be
ignored. In the professional
world, LinkedIn is a social media
tool that can really help grow
your business. According to the
British Assessment Bureau:

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It has over
70million users

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An estimated
15 millionof these are small
business professionals

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64% of people
believe that LinkedIn
helps them develop
new relationships and
grow new business
64%

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So how can you
use LinkedIn for
lead generation?

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Tip 1 - Join LinkedIn groups
This may not seem like a direct lead generation
activity, but the connections you make by adding
value in group discussions can turn into new
customers.
The best way to use groups for lead generation is
joining groups related to your industry, sharing
interesting articles and commenting on what other
people have shared.
Get more ideas here: How to generate leads by using LinkedIn groups

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Tip 2 - Create your own LinkedIn groups
Start a group on a specific topic and add
valuable content. In the long-term you will:
Meet members who you would not
have had contact with otherwise
Raise your profile
Be seen as a good source of helpful
information.
Make your group stand out by following this advice: How to build a thriving LinkedIn group.

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Tip 3 - Develop your LinkedIn company page
This is a great, free way to raise the profile
of your company. More and more people now
look for information and ask questions on
social media sites first; unlike the early days
of the internet when websites were the sole
source of information. You can:

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Tip 3 - Develop your LinkedIn company page
List your services and link testimonials
and case studies to them
Have your happy customers follow you
and recommend your services
Let other LinkedIn users find you through
services searches
Share important news and updates
Get tips on making yours the best it can be here: 10 Steps to Create a LinkedIn Company Page.

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Tip 4 - Get into a daily LinkedIn routine
LinkedIn’s research revealed that the
optimum time to spend on it is nine minutes
per day, which is a lot less time than it takes
to go to face-to-face networking meetings.
Get the most from your nine minutes by:
Looking at who’s viewed your profile and connecting with
the people who look interesting

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Tip 4 - Get into a daily LinkedIn routine
LinkedIn’s research revealed that the
optimum time to spend on it is nine minutes
per day, which is a lot less time than it takes
to go to face-to-face networking meetings.
Get the most from your nine minutes by:
Posting a status update on your company page

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Tip 4 - Get into a daily LinkedIn routine
LinkedIn’s research revealed that the
optimum time to spend on it is nine minutes
per day, which is a lot less time than it takes
to go to face-to-face networking meetings.
Get the most from your nine minutes by:
Joining an active discussion in one of the groups you’re in

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Tip 4 - Get into a daily LinkedIn routine
LinkedIn’s research revealed that the
optimum time to spend on it is nine minutes
per day, which is a lot less time than it takes
to go to face-to-face networking meetings.
Get the most from your nine minutes by:
Adding new content to a group you’ve started

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Tip 4 - Get into a daily LinkedIn routine
Time’s up! But by sticking to this
routine, you should start to see the
leads flooding in from LinkedIn.

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Takeaways
So, just to reiterate - the best way to get LinkedIn generating
leads for you is to:
Join groups and get involved with discussions to show prospects how you can add
value
Create your own groups to raise your profile and awareness of the issues you want
to discuss
Get your company page updated and keep it that way so when prospects find it they
are suitably impressed
Develop a short daily LinkedIn habit and it won’t become a chore

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Get more advice on how to manage social
media marketing in our eGuide: Creating the
culture: skills you need to implement
Marketing Automation software.
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Creating the Culture
Skills You Need to Implement
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