AT Internet & Weborama: reconciling ad-centric and site-centric measurement to provide a unified view of digital marketing performance.

1. WEBORAMA
FROM DATA TO VALUE
NOVEMBER 2015

2. THE BIG PICTURE
WEBORAMA, FROM DATA TO VALUE 2
25M€ IN REVENUE
PUBLIC (ALTERNEXT)
40% R&D
20 COUNTRIES
8 OFFICES
200 EMPLOYEES

3. A DATA COMPANY
WEBORAMA, FROM DATA TO VALUE 3
WEBORAMA SUPPORTS BRANDS, ADVERTISERS, AGENCIES
AND PUBLISHERS WITH THEIR DIGITAL TRANSFORMATION
PROCESS
AND ASSISTS THEM IN CREATING, UTILIZING AND
MONETIZING THEIR DATA ASSETS
WEBORAMA PLACES ITS OWN TECHNOLOGY AND
ASSOCIATED SERVICES AT THEIR DISPOSAL: 3RD PARTY
PROFILE DATABASE, ALGORITHMS, PROPRIETARY
TECHNOLOGY PLATFORM & EXPERTISE

4. WEBORAMA, FROM DATA TO VALUE 4
A UNIQUE AUDIENCE-DRIVEN PLATFORM

5. WEBORAMA, FROM DATA TO VALUE 5
WEBORAMA ASSETS

6. SCALE
RICHNESS
RANKING WORDS FOUND ON
THE WEB
(CRAWLING / NLP /
LEMMATIZATION)
NEUTRALITY
REAL TIME
LINKING WORDS TO
PROFILES, ACCORDING TO
BEHAVIOR
(PROJECTION)
DATA SCIENCE
6
AFFINITY
PERFORMANCE
CREATING RELEVANT
AUDIENCE SEGMENTS
(C-CLONES)
WEBORAMA, FROM DATA TO VALUE

7. 440 MILLIONS ACTIVE PROFILES
WEBORAMA, FROM DATA TO VALUE 7
…
USER_ID
123456ABCDEF
BEHAVIOUR & INTEREST
DEMOGRAPHICS

8. WEBORAMA, FROM DATA TO VALUE 8
PRIVACY FIRST
WEBORAMA DOES NOT COLLECT
PERSONAL (PII) OR SENSITIVE DATA
WEBORAMA IS PART OF THE
EUROPEAN INTERACTIVE DIGITAL
ADVERTISING ALLIANCE.
WEBORAMA IS A MEMBER OF
YOURONLINECHOICES.COM, A PLATFORM WHERE WEB
USERS CAN FIND INFORMATION ABOUT TRACKING
SYSTEMS AND SELECT WHICH COOKIES THEY WANT TO
KEEP AND WHICH ONES THEY WANT TO REFUSE
WEBORAMA GIVES USERS THE
CHANCE TO OPT OUT.

9. A STRONG GLOBAL CLIENTS BASE
WEBORAMA, FROM DATA TO VALUE
MARKET LEADING MULTI-DEVICE, CROSS-CHANNEL AD
SERVING AND TRACKING PLATFORM USED BY EUROPE’S
LARGEST ADVERTISERS AND AGENCIES
STATE-OF-THE-ART DATA MANAGEMENT PLATFORM ENABLING
CROSS-CHANNEL SITE, MEDIA AND CRM DATA COLLECTION +
EXCLUSIVE ACCESS TO WEBORAMA’S 3RD PARTY PROFILE DATABASE
9

10. WEBORAMA PLATFORM CAPABILITIES
MULTI-DEVICE STANDARD, RICH
MEDIA & VIDEO AD SERVING
MEDIA ENGAGEMENT DATA
COLLECTION AND ORGANISATION
CAMPAIGN PERFORMANCE REPORTING
VIA INTERACTIVE DASHBOARD
CROSS-CHANNEL TRACKING & ATTRIBUTION
(INC. SEM, SEO, SOCIAL, E-MAIL, AFFILIATION, ETC.)
SITE & CRM DATA COLLECTION
WITHIN UNIFIED DATA REPOSITORY
AUDIENCE SEGMENTATION ENGINE
COMBINING 1ST, 2ND & 3RD PARTY DATA
EXCLUSIVE ACCESS TO WEBORAMA
440M ACTIVE PROFILES DATABASE
ADVANCED LOOK-ALIKE MODELING &
SCORING APPLICATIONS
AUDIENCE ACTIVATION FOR MEDIA
BUYING, DIRECT MARKETING & ON-
SITE CX CUSTOMISATION
ADVANCED MEASUREMENT OF
CREATIVE ENGAGEMENT INCLUDING
VIEWS & INTERACTIONS,
TARGETED
MULTI-DEVICE STANDARD, RICH
MEDIA & VIDEO AD SERVING
WEBORAMA, FROM DATA TO VALUE 10

11. RECONCILING AD-CENTRIC AND SITE-
CENTRIC MEASUREMENT TO PROVIDE
A UNIFIED VIEW OF DIGITAL
MARKETING PERFORMANCE

12. AT CONNECT WCM
AUTOMATED CAMPAIGN TRACKING
WITH SITE-CENTRIC CODES IN WCM
AUTOMATED CAMPAIGN DECLARATION
IN AT INTERNET USING BACK-END API
CONNECTIONS
INTEGRATED ANALYSIS OF POST-VIEW AND
POST-EVENT MEDIA CONTRIBUTION TO ON-
SITE PERFORMANCE IN AT INTERNET

13. AT CONNECT WCM : EXAMPLES
= Visit after an ad view from
publisher A
Mywebsite.com
Mywebsite.com
= Visit after an ad impression
from publisher B
Mywebsite.com
= Visit after an ad interaction
from publisher C
DISPLAY CAMPAIGNS without direct click

14. AT CONNECT WCM on AT Analytic Suite
Dashboard
ANALYSE

15. AT CONNECT WCM on AT Analytic Suite
Dashboard
ANALYSE
ANALYSE

16. AT CONNECT WCM on AT Analytic Suite
Dashboard
ANALYSE

17. NEXT STEP
AUDIENCE ACTIVATION FROM WAM IN
AT INTERNET
TO ENABLE PROFILE-BASED TRAFIC
SEGMENTATION AND ANALYSIS

18. ERCI
Mathieu Roche, Global Business Development Director
mroche@weborama.com
Antoine Saglier, Product Marketing Director
asaglier@weborama.com