Personal Information
Entreprise/Lieu de travail
United Kingdom, London United Kingdom
Profession
Strategic Planner chez Young & Rubicam
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.slideshare.net/A_GASMI
À propos
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Mots-clés
digital strategy
digital
marketing
customisation
innovation
digital activation
e-shopping
strategy
levi's
digital media
storytelling
advergaming
marketing and advertising
benchmark
strategic planning
e-commerce
digital ecosystem
luxury
écosystème digital
brand planning
iscom
roland garros
stratégie
marque
objet connecté
Tout plus
Présentations
(3)J’aime
(4)Creating a portfolio on instagram
edward boches
•
il y a 9 ans
Forces of Change & The Importance of Narrative
Ogilvy
•
il y a 10 ans
The Brand Gap
coolstuff
•
il y a 17 ans
Death To Bullshit
Brad Frost
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
United Kingdom, London United Kingdom
Profession
Strategic Planner chez Young & Rubicam
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.slideshare.net/A_GASMI
À propos
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Mots-clés
digital strategy
digital
marketing
customisation
innovation
digital activation
e-shopping
strategy
levi's
digital media
storytelling
advergaming
marketing and advertising
benchmark
strategic planning
e-commerce
digital ecosystem
luxury
écosystème digital
brand planning
iscom
roland garros
stratégie
marque
objet connecté
Tout plus