Adel Gasmi

United Kingdom, London United Kingdom

Strategic Planner chez Young & Rubicam

Advertising / Marketing / PR

One of the people who really helped me to understand the true meaning of strategy was a boxer. But you would not call him a typical boxer... In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure. His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...