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Babasab Patil
Babasab Patil

Service marketing

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SERVICE MARKETING BY, BHAVITHRA ASOKAN
WHAT IS SERVICE ? ,[object Object],[object Object],[object Object]
CHARACTERISTIC OF SERVICE MARKETING ,[object Object],Intangibility Inseparability Variability Perishability SERVICE MARKETING
INTANGIBILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
INSEPARABILITY ,[object Object],[object Object],[object Object],[object Object]
VARIABILITY ,[object Object],[object Object],[object Object],[object Object]
PERISHABILITY ,[object Object],[object Object]
Some Service firms: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional ‘P’s of Service Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualities of services ,[object Object],[object Object],[object Object]
Differentiation in services ,[object Object],[object Object],[object Object]
Managing Service quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determinants of service quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing product support services ,[object Object],[object Object],[object Object]
Drivers of Customer Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object]

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