Présentation faite dans le cadre de l'Innovation Ecosystems Agora le 2/12/2014 par Bror Salmelin : Open Innovation 2.0 – creating ecosystems! European response www.innovation-ecosystems-agora.com

1. Open Innovation 2.0 –
ccrreeaattiinngg eeccoossyysstteemmss!!
- European response
Bror Salmelin
Adviser, Innovation Systems, European
Commission

2. Contents
• VUCA?
•• OOII22??
• Drivers
• How does the paradigms change?
• How to respond to the challenges?

3. The Future
• Prediction is
difficult,
Especially about
• The best way to
predict the future is
to invent it!
the future
• Niels Bohr
• Alan Kay
3

4. VUCATIONAL society
• Volatile
•• UUnncceerrttaaiinn
• Complex
• Ambigious

5. Innovation?
• Make things happen!
Sustainable innovation is full of disruptions!
Science based linear innovation iiss NNOOTT mmaaiinnssttrreeaamm
anymore!
HOW TO CREATE NEW???
• User-centric innovation
• Open innovation
• Systemic innovation
• Experimental mash-up

6. Essential drivers
• connectivity
• open
•• iinntteerraaccttiioonn
• “organic”
• NON-controllable, only catalyzing possible

7. Open Innovation 2.0:
A New Renaissance IF NOT……

8. Diversity matters (MIT 2002)!
high
•
Breakthrough
High low
Value of innovation
Low
average
insignificant
Alignment of team members’ disciplines

9. Talent attracts talent!

10. collaboration
process
Value Chain
process
New BBuussiinneessss SSttrruuccttuurreess
Value Network
mediation
Dynamic Value
Constellation
Value Chain
Value Network

11. Maslow 2.0 for organisations

12. Still linear innovation model!

13. Test and Experimentation Platforms
Degree of participation: LOW (Observation) VS. HIGH (Observation +
Creation)
Knowledge Focus: Single and controlled contexts VS. Multiple Emerging
contexts
Silicon
Hill
(FI)
SURFnet/
Kennisnet
project:
Testbed
FDinland(FI)
pilot
schools
(NL)
Kenniswijk (NL)
Digital
Playgrounds
(NL)
Octopus
(FI)

14. Innovating together!
Open
Innovation
Citizens
••• 14
and users
Application
Environments
Technology and
Infrastructure
Expertise
Organisation
and methods
Creative Commons; tools, IPR, practise, experience

15. Innovation moving out of the Lab
Centralized
inward looking
innovation
Closed
Innovation
Ecosystem centric,
cross-organizational
innovation
Innovation
Networks
Externally
focused,
collaborative
innovation
Open Innovation
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005

17. Creating Innovation Platforms
Engagement platforms
“Assemblages of persons,
interfaces, pprroocceesssseess,, aanndd
artifacts, purposefully
designed to intensify
engagements to co-create
value”
from Prof V Ramaswami

19. PATHFINDER – the “knowledgist”
Knowledge
maps
Horizon of
certainty
Measurement
Optimization Path
Specialization Path
Neutralization Path Silos

20. PATH CREATOR – the “resilient persona”
Disobedience
(“Ignorance is bold and knowledge reserved”, Thucydides
“Future knowledge is not possible in the present”, Karl Popper )
Uncertainty
Inaccuracy
Horizon of
doubt
Imagination
(“Knowledge
circumscribes
the imagination”,
Giacomo Leopardi,
Notebooks)
A range of
disciplines

21. Bridger as new profession
A
B
“I am going to use
my idea in my field
of use, and you are
welcome to use
it in your own field”
C

22. Extraordinary: Large Deviations Make the
Difference
In experiments events supposed not happening, happen
“normal” is not
the focus
“extremes” are
“extremes” are
the focus
the focus
You don’t tame uncertainty
looking at extraordinary
events
We reward
acts of
prevention
rather than
treatment
Feedback loops
Cumulative, snowballs, arbitrary
and unpredictable effects

23. Discovery of valuable ideas by crowds!
Number
crowd experts
Area of interest
Value
Old space
New space
Curators and Bridgers as new skills

24. New innovation space
• New professions: Curators and Bridgers
• New types of ecosystems:
•• SSeellff ddiirreecctteedd
• Real world prototyping and experimentation
• Common interest
• Open platforms
• Recognition beyond ordinary means
• Brings fast scale-ups
• Flagships (?)

25. value Transition speeding +
disruption+ risk mgmt
time
Experimentation in real world
Multidisciplinary
Co-creation of new marketplace

26. Prioritize Quadruple Helix Innovation
Government, Academia, Industry and Citizens collaborating together
to drive structural changes far beyond the scope of any one
organization could achieve on it’s own
Involve all stakeholders in quadruple helix to innovate and experiment in real world settings, in creating frictionless
innovation ecosystems
GGoovveerrnnmmeenntt//PPuubblliicc
AAccaaddeemmiicc
IInndduussttrryy
CCiittiizzeenn

27. Create incentives to encourage Openness to
Innovation and Experimentation
• We solve too many problems with taxes and
penalties, create incentives to encourage
experimentation and prototyping, nnoott ppeerrffeecctt
planning for yesterday.
• Promote Successful innovators and entrepreneurs
as Hero’s
• Change our European culture where honourable
failure is seen as a badge of honour :failing fast,
but small

28. Drive Intersectional Innovation
• The breakthroughs happen at the boundaries of
culture, domains, nations and technologies
• Prioritize support for innovation wwhhiicchh ttaarrggeett
intersectional, disruptive and architectural
innovation
• Create a de Medici effect to enable a new
European Innovation renaissance

29. Horizon 2020
• Commission proposal for a 80 + billion euro research and innovation
funding programme (2014-20)
• Part of proposals for next EU budget, complementing Structural Funds,
education, etc.
• A core part of Europe 2020, Innovation Union European RReesseeaarrcchh AArreeaa::
• Responding to the economic crisis to invest in future jobs and growth
• Addressing peoples’ concerns about their livelihoods, safety and
environment.
• Strengthening the EU’s global position in research, innovation and
technology
• Three main focus areas: Industrial leadership (LEIT), Socieoeconomic
challenges and Research Excellence

30. Paradigm change is REAL!
• Closed innovation Open innovation Open innovation 2.0
• Dependency Indepencency Interdependency
• Subcontracting Cross-licensing Cross-fertilisation
• Solo Cluster Ecosystem
• Linear Linear, leaking Mash-up
• Linear subcontracts Triple Helix Quadruple Helix
• Planning Validation, pilots Experimentation
• Control Management Orchestration
• Win-lose game Win-win game Win more-Win more
• Box thinking Out of the Box No Boxes!
• Single entity Single Discipline Interdisciplinary
• Value chain Value network Value constellation

31. Conclusions
• The paradigm shift to Open Innovation 2.0 is real
• Essential to find positive collisions to ccrreeaattee nneeww mmaarrkkeettss
• Clusters are not enough to create new; ecosystems needed!
• Experimentation and prototyping in real world settings especially
important in areas close to societal changes and challenge
• Experience from first calls: Too little emphasis on impact

32. More information
www.ec.europa.eu/research/horizon2020
http://ec.europa.eu/digital-agenda
http://ec.europa.eu/digital-agenda/en/open-innovation