1. DemStars
Entertainment
Brand Identity Project
By: Danielle Scott

2. Brand Name
DemStars Entertainment (DSE), this name was selected out of hosts of
other names thought of. When you hear the words Dem Stars the rst thing
that comes to mind is “em Stars,” referring to the agents and company as
a whole. We are stars in our own right and this company will shine through
the competition. DSE falls under the category of a descriptive mark we are
generally not protectable under the USPTO outline. At least not until after a
connection has been made with our service, acquiring distinctiveness
amongst our target audience.

3. Logo
e laws of shape and color are
supported by the use of a simplistic
typeface. We chose to use a simple
font that is attractive and easy to
read. e logo hues are grey ( a
natural color) Black, which is
powerful and red, to give the logo its
“pop” effect. We chose the star red
to offset the neutral hues of the
typeface. Since DemStars is our
name it will only serve us right for
the Star to be the most dominant
color. I believe this logo is effective
due to its simplicity, yet boldness in
color. DemStars Entertainment’s
logo is best suited under the
pictorial mark category.

4. Competitor
e colors of this pictorial mark
logo are too subtle; there is no
substance, de nition, anything
to make this brand stand out.
Its evident by the color scheme
that a woman, there owns this
company is no masculinity
anywhere in the picture. e
only thing that stood out to me
is the word “the” because it is a
darker shade of pink then the
other words

5. Favorite Logo
Although, our logo is already
designed I’ve always had an
attraction to the refox logo.
e use of the bright orange
and yellow, combined with the
subtle blue hues is eye catching.
Not to mention the picture of
choice captures the essence of
the typeface ”FireFox”, the fox’s
tail is on re and he is facing
the world. Which represents the
world, wide, web.

6. Corporate Culture
At DemStars Entertainment it’s our objective to bring an anointed
purpose to every event or campaign. Unlike other typical talent
agencies we make outsourcing easy. Meaning, we handle everything
from:
‐ Investigating entertainment solutions that cater to the talent buyer’s needs
and budget
‐Negotiating 8inancial conditions and contractual premises/clauses with the
artists’ management
‐ Ensuring the satisfaction of both parties prior to event date, so every
event will be worth the time, money and effort set forth.

7. Corporate Culture
• An example of how DemStars Entertainment will develop a strong culture based on
our values and beliefs is never loosing sight on the task at hand. Making every
client feel as if his or her event is our main priority and always having his/her best
interest at heart. Independently, all company operators have continuous dealings
with a vast number of artist management teams. This acquaintance will allow us
more negotiating power in terms of booking the artist at a lower than normal rate.
At this day and age saving money is important. Any amount of money that I can
save a client due to an established relationship with the artist, while providing a
substantial payoff to them both is well worth the work.
• Another way DemStars Entertainment’s values and beliefs will be exempli8ied is
keeping God 8irst in all that we do. Never letting the industry or corporate pitfalls
determine our fait as a company. Although, we are a talent agency our Christian
beliefs will never be conformed.

8. Mantra
“Outsourcing talent made easy”

9. About Our Mantra
Although, our mantra is not apart of the logo It will be communicated on
all promotional advertisements, Letterheads and company documents.
This statement is directed to both customers and employees. Yes, this
statement incorporates direction, focus, policy, meaning, challenge and
passion. Why? Because its our goal to be your only source for talent.
Keeping the task of booking easy, speedy bene8icial. Yes, I feel this
statement is concise, unique and memorable. No other company uses
that tagline. Yes, it tells our company store in less then 30 seconds. It’s
unique from our competitor because of its simplicity, yet through
explanation of our service.

10. Tagline
We put the STAR in Entertainment

11. About Our Tagline
This descriptive tagline is effective because we incorporate both our
brand name and the industry at hand. Yes, the tagline reinforces the
brands message. We are distinguished from our main competitor do to
the fact that we have a tagline. Not only does this tagline command
action, it is short, unique, easy to say and positive. Most importantly it
tells you who we are and what we do