Presentation at 2015 EU Healthy Workplaces Summit in Bilbao by Stéphane Vaxelaire, Head of Communication Unit at INRS France 1. We are facing a big change in the way we build, spread and get information. 2. We are not anymore in a one way street, shifting from fax machine time to interactivity. 3. 3 facts: Internet activity + power of illustrations + Newspaper top stories 4. The Swedish Noise Apps and the BeSmart Irish online tool: 2 stories from the 1st PEROSH communication seminar in 2013. 5. Video contest. 6. From Research to Practice case study with asbestos. 7. Shifting from tools to pressroom management. 8. Easy to be measure with free online tools 9. New Media and old recipes.