President and Founder of CASACOM Marie-Josée Gagnon shares her thoughts on USP or branding to a room full of women entrepreneurs at WEConnect Conference in Toronto on November 5 2013.
11. Developing your USP
Define
Implement
Communicate
Personal &
Define your one
Business Purposes
message
Cohesion with:
What is your
personality?
Test your messages
with your
audiences
Target & Market
Insights
Business Goals
Business
Environment
Tailor your
Bring on
ambassadors
messages for each
audience
Align your internal
communication
Build it in your
business to « walk
the talk »
and PR and
marketing material