1. Bouwe Doeven, Nanterre 20/21 december 2010 Paris X / Master MOI What perspectives for 21 st Century MARKETING?

6. Internet Paris X / Master MOI

9. # internet Hosts

10. Paris X / Master MOI

11. Paris X / Master MOI

12. Paris X / Master MOI

13. Semantic Web I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers . A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade , bureaucracy and our daily lives will be handled by machines talking to machines . The ‘ intelligent agents ’ people have touted for ages will finally materialize. – Tim Berners-Lee , 1999 Paris X / Master MOI Tim Berners-Lee programmed the first browser and the first server while working as a software engineer at CERN in 1980. He is director of the World Wide Web Consortium.

15. Paris X / Master MOI

16. Web 3.0 People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics - everything rippling and folding and looking misty — on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource." – Tim Berners-Lee , 2006 Paris X / Master MOI

17. Paris X / Master MOI

19. Web evolution and impact on E-commerce en Online Advertising [ Source: Yankee group 2008] Yesterday Today Tomorrow Web Evolution Web 1.0 is about the world: Get everyone connected via internet Web 2.0 is about like-minded people: Share and interact with others in the group Web 3.0 is about the individual: Receive the right content at the right time from anywhere E-Commerce Evolution E-commerce 1.0: “ Here is what we have” E-commerce 2.0: “ People who bought this also bought that” E-commerce 3.0: “ We believe this is what you are looking for Online Ad Evolution Online Ad 1.0: Static portals and display advertising [ e.g. Display and search] Online Ad 2.0: Dynamic ad placement with contextual , behavioural, demographic and geographic targeting Online Ad 3.0: “ Personalized ad display based on user preferences, community and other characteristics

20. Paris X / Master MOI

24. Marketing 3.0? Paris X / Master MOI NEW

25. Marketing 3.0? Paris X / Master MOI NEW Web 1.0 Web 2.0 Web 3.0 Advertising Webpages Youtube Interactive ads Selling E-bay Amazon Groupon Retaining Blogs Blogs Co- marketing Webforum Facebook adds/ twitter Ambasador Facebook fanpages

26. # of Apps available Paris X / Master MOI # of downloads 2010 2011 Apple 250k 600k Android 100K 500K 2010 2011 Apple 10 billion 18 billion Android 2 billion 10 billion

27. Android; 10 Billion downloads! Paris X / Master MOI

30. App adjusts car seat! Smartfit™ phone-activated seat adjustment system Faurecia has developed a new concept for automated seat positioning that takes the guesswork out of properly adjusting seats. SmartFit™ is an application for smartphones that automatically adjusts the vehicle’s seats to conform to the healthiest position for each occupant, controlling the seat wirelessly.

33. Paris X / Master MOI

34. Paris X / Master MOI

36. Paris X / Master MOI

37. Facebook traffic