Bernhard H. Mayer 2012 by QNET

A Tradition of Excellence
• Established in 1871 in Pforzheim, Germany
• More than a hundred years of knowledge
and experience in the crafting and
manufacturing of precious metals
• Built on the principles of excellence in
design, and quality in standards

• Offers an exclusive variety of products
ranging from classic to contemporary
styles

Exclusively available from

Manufacturing Excellence
• Exclusive and brilliant timepieces
manufactured in accordance with Swiss
watchmaking traditions and standards

• Gems and precious metals chosen
and crafted into jewellery based on
guidelines set by premier jewellery
institutions


WATCHES


A watch is not as
simple as you think!
• Parts
• Style
• Complications
• Movements
• Assembly


WATCH PARTS
Buckle Band/strap
Dial
Sub-dials
Case

Hands

Crown Bezel

Pusher
Crystal
Aperture

FLAMINGO NOIR CHRONOMAX

WATCH PARTS
• Case – the metal encasing the
bezel and face
- Plastic
- Ceramic
- Black/Gold PVD plated
- Gold-plated metal 14 K/18 K
- Titanium
• Precious metal
- Tantalum
- Palladium
- Gold
- Platinum


WATCH PARTS
• Bezel – the surface ring on the
watch that holds the crystal in
place

• Crystal – the cover that
protects the watch’s face
- Plastic
- Mineral
- Sapphire
- Domed sapphire
- Sapphire glass with
antireflective coating


WATCH PARTS
• Dial – the watch’s face where
numerals, indices and surface
design are usually set
- Mother-of-pearl
- Guilloche
- Skeleton
• Subdial – the smaller register sets
in the main dial of a watch face

• Aperture – a window set in a
watch dial that displays a function
of a watch, usually the calendar
date, weekday or month


WATCH PARTS

• Hands – the pointing devices
anchored at the centre of the
dial and circling around to
indicate hours, minutes,
seconds and any other
special features of the watch
- Normal
- Luminous
- Blue-steeled


WATCH PARTS
• Crown – a knob that is used to
set the time, date, etc.

• Cabochon Crown – a round
semi-precious stone of synthetic
material fitted into the watch’s
crown as an ornament


WATCH PARTS
• Pusher – a knob that is usually • Band/Strap/Bracelet – holds the
found on the upper or power watch to the wrist
right side of a watch that is used - Cloth
to control any additional function - Rubber
of a watch - Metal
- Genuine Leather


WATCH PARTS
• Buckle/Clasp – the latching
mechanism that connects the
two ends of the watch bracelet
around the wrist
- Standard
- Folding
- Butterfly


WATCH STYLES
Classic

• Simple designs characterised
by round cases, leather straps
and gold, silver-toned or
stainless steel bracelets
• Versatile
• Can be worn on
almost any occasion
• Rarely goes out of style


WATCH STYLES
Dress

• Often comes with jewel
accents
• Displays an elegant look


WATCH STYLES
Sporty
• Designed for athletes and
people with an active outdoor
lifestyle
• Has specific functional
features that don’t
compromise style


WATCH STYLES
Fashion
• Reflective of current trends
• Designer-styled and
branded


WATCH STYLES
High-tech

• State-of-the-art
technology such as Global
Positioning Satellite
(GPRS) capabilities,
digital cameras, Bluetooth
connectivity and Personal
Digital Assistant (PDA).


WATCH COMPLICATIONS
Refers to any feature beyond
the standard time display of
hours, minutes and seconds.
Additions such as the date
display on your watch are
considered a complication.


WATCH COMPLICATIONS

Basic Complications

• Day & Date
• 2nd Time Zone
• Chronograph
• Retrograde
• Alarm
• Moon Phase
• Power Reserve


WATCH COMPLICATIONS
Grand Complications

Perpetual Calendar
• A calendar that automatically accounts for the varying
number of days in each month and in leap years. With a
few rare exceptions, this complication must be adjusted for
secular years; the next secular years are 2100 and 2200.
Repeater
• A watch that tells the time audibly by the mechanism
operated by a push-piece or alike. There are various types of
repeaters that can strike the hours, quarter hours, five
minutes and/or every minute, either automatically or when
the push-piece is pressed down.

Tourbillon
• A device invented to eliminate the errors of rate vertical
positions. It consists of a mobile carriage or cage carrying all
the parts of the escapement, with the balance in the centre.
The cage usually makes one revolution per minute.

WATCH MOVEMENT
• Timekeeping mechanism
• Integrated with an energy
source and a display, it
makes watches tell time

Exclusively avilable from

WATCH MOVEMENT
Quartz
• Powered by battery
• Works with a series of tiny
electronic components fitted
together behind a watch’s face


WATCH MOVEMENT
Mechanical

• Powered by manual winding
• Made up of gears and springs
that work together
• Automatic mechanical
movement – marks the passage
of time through a series of gear
mechanisms that are wound by
the movement of the wrist


WATCH MOVEMENT
Solar
• Powered by electricity converted from natural and artificial light
• Made with solar panels and sometimes comes with rechargeable
batteries

Kinetic
• Innovative movement of micro-electronics that responds to the
movements of the wrist, maintaining quartz accuracy
• The watch ‘sleeps’ if not worn for 72 hours, but ‘wakes up’
when shaken and immediately returns to the correct time


WATCH MOVEMENT
Bernhard H. Mayer® uses two of the top
Swiss Movement suppliers in the industry
• ETA
Swiss producer of quartz movements, hand wound
movements and mechanical movements powered by self-
winding mechanisms.

• Ronda
A traditional Swiss manufacturer that provides electronic
movements in wristwatches all over the world following an
efficient quality system that is ISO 9001 certified.


DID YOU KNOW THAT?
• Jewels
- Synthetic sapphires or rubies
- Bearings for gears in movements
- Reduce friction and maximise
accuracy and durability
• A simple mechanical watch
should include at least 15 jewels
• Greater complications
require more jewels


WATCH ASSEMBLY
SWISS MADE
• Refers to the technical quality
of watches
- Accuracy • Refers to the aesthetic quality
- Reliability of watches
- Water resistance
- Shock resistance - Elegance
- Originality of Design

• Covers both traditional manufacturing
and new technologies


WATCH MOVEMENT
SWISS LAW

• A watch can only be considered
‘Swiss Made’ if:
- its movement is cased up in
Switzerland;
- its movement is Swiss;
- the manufacturer carries out the
final inspection in Switzerland;


WATCH MOVEMENT
SWISS MADE
• A watch movement can only
be considered ‘Swiss’ if:
- it has been assembled in
Switzerland;
- it has been inspected by the
manufacturer in Switzerland;
- the components of Swiss
manufacture account for at least
50% of the total value, without
taking into account the cost of
assembly.


Bernhard H. Mayer® Swiss Watches
• Swiss Made
• Swiss Movements – ETA/Ronda
• Swiss Quality
• Swiss Design

We use:
• High grade surgical steel cases
• Handmade dials
• Butterfly/folding buckles
• Sapphire crystal &
antireflective coating
• Genuine leather straps


WATCH CARE
• Care for the Crystal (to avoid scratching)
- It is better to store or wrap it in a soft cloth before placing it down
- Even sapphire crystals can be scratched
• Sports (Intense sports may ruin the watch movements)
- It is not recommended that you wear an
automatic or manual winding timepiece while
participating in intense sports such as golfing
and tennis as the impact could ruin the
movement
• Watch Cleaning (Use soft cloth)
- Using a soft cloth is ideal for removing
smudges and fingerprints from the case
and crystal glass cover

WATCH CARE
• Care for Leather Straps (Cleaning the leather)

- Genuine leather will gradually deteriorate with constant exposure to
perspiration
- Salt residue and soil can be removed from leather by cleaning it with a
dampened soft cloth and mild soap (or saddle soap, which is special leather
soap)

• Water Resistance (Don’t wear your watch in the shower)
- Keep in mind though that prolonged exposure to
hot water such as from a shower or a hot tub can
cause the gaskets to expand and contract,
leading to water entering the case

Note: The watch movements and casing are water resistant.
However, leather straps are sensitive to water, therefore, it is
recommended to avoid water contact with your watch.


JEWELLERY


JEWELLERY COMPONENTS
• Precious metals
- Silver
- Gold
- Platinum
- Titanium
- Palladium
• Precious stones
- Diamond
- Pearl
- Gemstones

PRECIOUS METALS
Platinum

• The heaviest of the precious metals
• 15x rarer than gold
• 50x rarer than silver
• 10 tons of ore are needed to
produce every ounce of platinum


PRECIOUS METALS
Gold

• World's most ancient and most
coveted metal
• Represents wealth and power
• Comes in yellow, white, rose (or
pink) and many other colours


PRECIOUS METALS
Silver
• The most plentiful of the precious
jewellery metals
• Pure silver or 999 is the whitest of all
metals
• Sterling or 925 is the most commonly
used form


PRECIOUS METALS
Titanium

• A lustruous, silver-grey metallic element
• It has the strength of steel yet lightweight like aluminum
• Resistant to corrosion of salt water, sea air and certain
acids


PRECIOUS METALS
Palladium

• A rare and lustrous silvery-white metal that resembles platinum
• Used as an alternative to platinum or white gold
• Does not tarnish in air and 15 times rarer than gold
• Popular for its flexibility under
high temperature and the
increased strengths and
hardness under cold
temperature


DIAMONDS
Five Characteristics of a Diamond
Shape – the overall outline of a diamond when
viewed from the top


DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat,
Colour
Cut describes a diamond’s light
performance, dimensions and finish

•Cut determines brilliance
The width and depth can have an effect
on how light travels within the diamond,
and how it exits in the form of brilliance.

Too Shallow: Light is lost out the bottom
causing the diamond to lose brilliance.
Too Deep: Light escapes out the sides causing
the diamond to appear dark and dull.


DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat,
Colour
Clarity refers to the tiny marks or inclusions, like
scratches or trace minerals, contained in a
diamond


DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour

Carat refers to the weight of a diamond

CARAT WEIGHT

Carat:
A measure of diamond, 1 carat (kt) = 0.2 gr.
1 carat = 100 points (0.01 carat = 1 point ; 75 pts = .75 carats)


DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour

Simply refers to a diamond’s colour

GIA Colour Grading Scale

DEF GHIJ KLM N-R S-Z
Colourless Near colourless Faint yellow Very faint yellow Light yellow


Did You Know?
The diamonds in ALL our jewellery pieces are:
• H Colour (Nearly Colourless in GIA colour
grading scale)

DEF GHIJ KLM N-R S-Z

• SI (Slightly includes flaws)

PEARLS
Five Quality Factors
• Lustre
- Refers to both a pearl’s brilliance (the way its surface
reflects light) and its inner glow (the way it refracts light)
• Surface
- Refers to the number of flaws that appear on the
surface of the pearl
- Every pearl has a few natural flaws, and there is
no such thing as a flawless pearl
• Size
- Determines a pearl’s price
- Measured in millimeters
- Pearls that are 7 millimeters and larger will always
commend higher prices


PEARLS
Shape
• Spherical or symmetrically-shaped
pearls are considered high-quality pearls
• Baroque pearls, which have irregular shape,
and curving lines of the drop pearls are also
considered attractive

Pearl Shape

round off-round oval teardrop semi-baroque


PEARLS
Colour

• White/milky white, pink, blue,
silver and cream-coloured

• Pearls with the most uniform
coloration are considered the best

Pearl Colour

white white rose black silver gold pink


PEARLS

Types of Pearls

• Saltwater and Freshwater Pearls
- Classification according to the environment (body
of water) that the oysters and mussels thrive in

• Natural and Cultured Pearls
- The manner in which a pearl is produced


GEMSTONES
• Gemstones are minerals which possess ornamental or decorative quality
• In the 2400 minerals found, over 100 are qualified as gemstones, but only
about 20 are commonly used in jewellery
• Has five essential characteristics

- Colour
- Clarity
- Cut
- Size
- Enhancements


GEMSTONES

Agate Alexandrite Amber Amethyst Andalusite Anglesite

Aquamarine Aragonite Turquoise Citrine Dioptase Emerald

Garnet Iolite Jade Kyanite Lapis Lazuli Moonstone


GEMSTONES

Onyx Opal Peridot Quartz Ruby

Sapphire Tanzanite Topaz Tourmaline Tsavorite


GEMSTONES
Did you know?

• Nowadays, the distinction between precious and semi-precious
gemstones is no longer made by the trade.
• Many gemstones are used in even the most expensive jewellery,
depending on the brand name of the designer, fashion trends, market
supply, treatments, and etc.
• However diamonds, rubies, sapphires and emeralds still have a
reputation that exceeds those of other gemstones.


Jewellery Care
• Daily Care
- Put on your jewellery after you do your
make-up.
- Wipe your jewellery with a soft cloth
after use.
• Storage
- Silver is a metal that is meant to be
worn out. If you just leave it lying
around, it will tarnish.
- Store your jewellery by neatly fastening
the clasps and pins.
- Lay each item out separately, one by one.
- Store your jewellery in a zip lock bag or
approved jewellery bags.


Jewellery Care
Maintenance
- No matter how carefully you take care of your
jewellery, small parts may come loose.
- Carefully check such parts as the hooks that
support the jewels, the clasps of necklaces,
the screws of earrings, and brooch pins.
Cleaning
- If you feel that the radiance of your jewellery
has diminished, take it to a specialist.
- Cleaning with ultrasonic cleaner and other
methods may lead to damage, so caution is
recommended especially for plated jewellery.


Where to check out the
products?
•www.qnet.net


Bernhard H. Mayer 2012 by QNET

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