Rising Stars vs. Standard IAB Phase 2 Study Results logistics 7 Ad Units 5 Publishers 4 Advertisers 5 Agencies 4 Ad Serving Partners 4 Million Impressions1 ad formats studied | publishers | advertisers Rising Stars IAB Standard Publishers Advertisers Portrait 300x250 Slider 728x90 Sidekick Billboard Filmstrip Pushdown (not tested)2 ad formats studied | publishers | advertisers Agencies Ad Serving Analytics Partners3 standard iab interactivity metrics Standard Interaction Metricsthe percent of users who purposely enter the frame of an ad formore than 0.5 secondsUniversal Interaction Ratethe average amount of time users spent on the adUniversal Interaction Time4 standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 5 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe6 rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T7 rising stars | sidekick 300x600 | Jeep Jeep | Expanded8 rising stars | slider 970x90CollapsedExpanded AXE9 rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep10 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T11 universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9%12 universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds13 universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X14 universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X15 Heatmaps standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 17 standard iab | 300x250 heatmaps300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 18 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe19 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe20 rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T21 rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T22 rising stars | sidekick 300x600 | Jeep Jeep | Expanded23 rising stars | sidekick heatmaps 300x600 | Jeep Jeep | Expanded24 rising stars | slider 970x90CollapsedExpanded AXE25 rising stars | slider heatmaps 970x90CollapsedExpanded AXE26 rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep27 rising stars | portrait heatmaps 300x1050 300x1050 Westin Hotels Jeep28 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T29 rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T30

1. Rising Stars vs. Standard IAB
Phase 2 Study Results

2. 1
logistics
7
5
4
5
4
4
Ad Units
Publishers
Advertisers
Agencies
Ad Serving Partners
Million Impressions

3. 2
ad formats studied | publishers | advertisers
Portrait
Billboard
Sidekick
Filmstrip
Slider
Publishers Advertisers
300x250
728x90
Rising Stars IAB Standard
Pushdown
(not tested)

4. 3
ad formats studied | publishers | advertisers
Analytics
Agencies Ad Serving
Partners

5. 4
standard iab interactivity metrics
Standard Interaction Metrics
the percent of users who purposely enter the frame of an ad for
more than 0.5 seconds
Universal Interaction Rate
the average amount of time users spent on the ad
Universal Interaction Time

6. 5
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

7. 6
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe

8. 7
rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels

9. 8
rising stars | sidekick
300x600 | Jeep Jeep | Expanded

10. 9
rising stars | slider
Expanded
AXE
970x90
Collapsed

11. 10
rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep

12. 11
rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T

13. 12
universal interaction rate comparison
Rising Stars Outperform in Universal Interaction Rate
9.6%
3.9%

14. 13
universal interaction time comparison
Rising Stars Outperform in Universal Interaction Time
5.8
seconds
3.9
seconds

15. 14
universal interaction rate comparison
Best Rising Star vs Best 728x90 or 300x250
2.1X

16. 15
universal interaction time comparison
Best Rising Star vs Best 728x90 or 300x250
2X

17. Heatmaps

18. 17
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

19. 18
standard iab | 300x250 heatmaps
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

20. 19
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe

21. 20
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe

22. 21
rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels

23. 22
rising stars | filmstrip heatmaps
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels

24. 23
rising stars | sidekick
300x600 | Jeep Jeep | Expanded

25. 24
300x600 | Jeep Jeep | Expanded
rising stars | sidekick heatmaps

26. 25
rising stars | slider
Expanded
AXE
970x90
Collapsed

27. 26
rising stars | slider heatmaps
Expanded
AXE
970x90
Collapsed

28. 27
rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep

29. 28
rising stars | portrait heatmaps
300x1050
Westin Hotels
300x1050
Jeep

30. 29
rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T

31. 30
rising stars | billboard heatmaps
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T