10. Challenges:
• Stabilise the dripping down sales of Grand Piano
• Capture the markets
• Developing a brand new strategy to reconquer the
leadership in the world market
16. The world piano sales have been dropped down by
40%
from
1980 to 1994
Number of units sold in United States
1980
1994
0 60000 120000 180000 240000
233000
100000
21. Weakness:
Core/Highest margin products are focused on old technology
& designs
Not keeping pace with competitors such as Gibson USA
yamaha etc.. at bringing new technologies to the marketplace.
30. Disclaimer:
This Harvard Business School Case was analysed by
Naga Srimouli B ,VCE Hyd as part of internship under
Prof .Sameer Mathur of IIM Lucknow