Oussama talks about the concept of radicality and will give you the tips about how to push harder and give strong opinions!! "A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could. Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. That’s life. For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)" - From the book Rework by Jason Fried & David Heinemeier Hansson.

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A LITTLE THEORY
ABOUT RADICALITY

2. TO BUILD A GOOD STARTUP,
YOU NEED TO POLARIZE

3.
“Before men can act, an issue must be polarized.
Men will act when they are convinced that their
cause is 100% on the side of the angels, and that
the opposition are 100% on the side of the devil…
There can be no action until issues are polarized
to this degree.”
SAUL ALINSKY,
RULES FOR RADICALS, 1971:

4. BEING AN ENTREPRENEUR IS
NOT JUST ABOUT SELLING
It’s also about convincing & educating
customers. It is about advocating a new
way. You need a solid ground.

5. POLARIZING = VIRALITY

6.
“A strong stand is how you attract superfans.
They point to you and defend you. And they
spread the word further, wider, and more
passionately than any advertising could…
DAVID HEINEMEIER HANSSON,
REWORK :

7.
“Strong opinions aren’t free.
You’ll turn some people off. They’ll accuse
you of being arrogant and aloof.
That’s life. For everyone who loves you,
there will be others who hate you.
If no one’s upset by what you’re saying,
you’re probably not pushing hard enough.
(And you’re probably boring, too.)
DAVID HEINEMEIER HANSSON,
REWORK :

8. BEING RADICAL IS
NOT ABOUT BEING A JERK

9. CARE A LOT & ALWAYS, EVEN
MORE WHEN YOU POLARIZE

10. RADICAL = CRISTAL CLEAR
FORCES YOU TO MAKE CHOICES

11. RADICAL = OFTEN
WRONG, THAT’S FINE

12. BEING RADICAL IS EASIER FOR
SMALL STARTUPS = YOU’RE LUCKY

13. BEING RADICAL DOESN’T MEAN HAVING
A NEGATIVE MESSAGE = IT CAN BE FUN

14. BEING RADICAL IS ABOUT
LETTING YOUR SOUL OUT

15. THANKS
oussama@thefamily.co