Présentation par Oussama Ammar, cofondateur et partner de TheFamily

1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this
information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Association, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Association, or any of its respective related bodies corporate, or any of their respective partners, owners, officers,
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Disruption in the Car Industry
Tuesday, June 18, 13

2. The Car Industry Didn't Wait
for the Valley to Innovate
Tuesday, June 18, 13

3. ...and up to 80 in high-end vehicles
30 Computer Processors in a Basic Car
Tuesday, June 18, 13

4. The Problem Is NOT a Technical One
Tuesday, June 18, 13

5. The Challenge Is a
Strategic One
Tuesday, June 18, 13

6. Disruption Has Many Forms
Tuesday, June 18, 13

7. Disruption
of Service
Tuesday, June 18, 13

8. Disruption of
Manufacturing
Tuesday, June 18, 13

9. "Connected-Car"
Disruption
Tuesday, June 18, 13

10. The Risk is not a Tesla
Tuesday, June 18, 13

11. Even if it is an Incredible Case of
What Silicon Valley is Capable of
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12. The Real Risk: Software is Eating the World
and the Car Industry is no Exception
Tuesday, June 18, 13

13. Once Upon a Time... There Was a
Smartphone that Entered a Car
Tuesday, June 18, 13

14. The real innovation here
was the realization that
consumers already had a
programmable device with
ever-improving high-speed
connections, GPS & high-
definition displays.
Tuesday, June 18, 13

15. Apps like Waze are even social,
crowdsourcing real-time traffic and
road information from its users.
Tuesday, June 18, 13

16. This Changes Consumers’
Behavior and Expectations
Tuesday, June 18, 13

17. It is also an opportunity for some
player to have a Trojan Horse strategy
Tuesday, June 18, 13

18. Tuesday, June 18, 13

19. “95% of cars sold today have integrated music
playback and control from an iOS device, but we
want to take this integration to a whole new level”
Tuesday, June 18, 13

20. Let's take a look at Google’s self-driven car
Tuesday, June 18, 13

21. Why Is Google Attacking This?
Tuesday, June 18, 13

22. They Don't Care About the Car...
Tuesday, June 18, 13

23. The Car Manufacturer Is
Just a Supplier for Google
Tuesday, June 18, 13

24. Do You Know What Happens to Suppliers?
Tuesday, June 18, 13

25. Will the Passion for Beautiful Mechanics
Protect the Manufacturer?
Tuesday, June 18, 13

26. Introducing
the Insurance
Companies
Tuesday, June 18, 13

27. Why Does Google Have
this Master Plan?
Tuesday, June 18, 13

28. It Is a Core Valley Capability:
The Disruption
Tuesday, June 18, 13

29. It is Based on a Strong
Organizational Behavior
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30. Valley Companies
Have Purpose
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31. Valley Companies
Provide Autonomy
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32. They Embody Mastery
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33. Mastery
Purpose
This Three-Core Skill Spread as a
Culture is Going After Everything
Autonomy
Better Performance
Tuesday, June 18, 13

34. Tuesday, June 18, 13

35. Tuesday, June 18, 13

36. Tuesday, June 18, 13

37. Tuesday, June 18, 13

38. Tuesday, June 18, 13

39. Maybe there is a way out:
The Platform Strategy
Tuesday, June 18, 13

40. You are Welcome to Join the Adventure
disruption@thefamily.co
Tuesday, June 18, 13