The document discusses common myths about starting companies and provides counterarguments. It discusses that while tools exist to help startups, dedicated enterprise platforms can help startups grow faster (Myth 6). It also notes that some startups have achieved substantial revenues with less funding than expected (Myth 5), and that channel development is also important, not just software development (Myth 3). The document aims to dispel misconceptions around factors for startup success.

2. Ludovic Ulrich
Head of Startup Relations
lulrich@salesforce.com
@ludoulrich
@salesforcestart #SFSParis

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4. Startup
Mythbusters

5. Myth #1
“It is easier than ever
to start a company”

7. Myth #2
“I built my company in the cloud,
of course I’ll get to market fast”

8. Bulk
REST
Metadata
SOAP
Tooling
Streaming
INTEGRATIONLAYER
Point & Click
Integration Tools
Page
Builder
DECLARATIVE DEVELOPMENT
GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE
PLATFORM SERVICES
APP MANAGEMENT & DEPLOYMENT
Workflow
Engine
UI FrameworkSharing &
Permissions
Global
Search
Reports &
Dashboards
Files
& Content
Authentication CollaborationEvent Log
Framework
Translation
Workbench
App
Builder
Process
Builder
Schema
Builder
Multi-Tenant Network
& Firewall
Auto
Updates
Backup &
Geodiversity
Security Trust
IDECLI Agile
Accelerator
Store
Builder
Dev
Console
Sandbox
Metadata
Heroku DX node.js
PROGRAMMATIC DEVELOPMENT
Database Smart
Containers
Heroku
Add-ons
Heroku
Button
Ruby
Identity
Global
Data Centers
Data
Storage
Single code base
Python Java APEXPHP
Offline
Salesforce1 Mobile
Container Geolocation
Push
NotificationsSDK Mobile Identity
MOBILE SERVICES
Community
Builder
Page
Builder

9. Myth #3
“Only software development matters”

10. AppExchange - The World’s Leading Enterprise App Marketplace
2,700
AppExchange
Apps
Ecosystem
Revenue
$1.9B
2.8MAppExchange
Installs
Channel development matters!

11. $2B+Invested in AppExchange
ecosystem to date

12. Myth #4
“Value creation is mostly
in consumer applications”

13. In the last 10 years, there have been 56 IPOs in the
enterprise space that have gotten north of a billion
[dollars in market capitalization] and just 23 in
consumer.
-Jim Goetz, Sequoia Capital

14. Myth #5
“Startups fail because
they lack funding”

15. “Startups fail because
they lack funding customers”

16. “This company got to
a substantial revenue
rate in less time and
fewer dollars than
any other company
I’ve experienced.”
Gordon Ritter, Emergence
Capital
Top 25 US Tech Exits by Value Creation Ratio
Valuation ≥ $100M, 2009-2014
Source: CB Insights wwwcbinsights.com via GeekWire.com
“Cloud-based life sciences
software company Veeva Systems
[…] raised just $4 million, and was
worth more than $4 billion at the
time of its IPO”
John Cook, Geekwire

17. Myth #6
“Startup tools are
good enough”

19. Myth #7
“Startup founders cannot grow
fast, build a culture and give
back at the same time”

20. 1%
Time
Equity
Product
920,000+
Hours
Service
$85M+
Grants
25,000+
Non-profit
Organizations
1/1/1 Model
Adopted by

22. salesforce.com/startups
@salesforcestart

23. NICOLAS GUILLEMAIN
CO-FONDATEUR - OCTOBAT
GAETAN GACHET
VP BUSINESS DEVELOPMENT- ALGOLIA
Panel

26. Thank you