46. Market Segmentation
Differentiation And Positioning
Steps of differentiation and positioning
Identifying Possible Value Differences
and Competitive Advantages
Choosing the Right Competitive
Advantages
Selecting an Overall Positioning Strategy
Developing a positioning statement
4/25/201446
47. Market Segmentation
Differentiation And Positioning
Identifying Possible Value Differences and
Competitive Advantages
Product differentiation
Service differentiation
Channel differentiation
People differentiation
Image differentiation
4/25/201447
48. Market Segmentation
Differentiation And Positioning
Choosing the Right Competitive
Advantages steps
Important
Distinctive
Superior
Communicable
Preemptive
Affordable
Profitable
4/25/201448
49. Market Segmentation
Differentiation And Positioning
Selecting an Overall Positioning Strategy
Value proposition
More for more
More for the same
The same for less
Less for much less
More for less
4/25/201449
50. Market Segmentation
Differentiation And Positioning
Developing a positioning statement
Target segment and need
Brand
Concept
Point of difference
4/25/201450