3. Network and
connect
Make a professional
Purpose
profile and reputation
Share your interests
and goals
Find job opportunities
through people you
may and may not
know
Help businesses build
brand awareness
4. History
• Company founded in 2003 in Santa Monica, California
• Founded by Reid Hoffman and founding team from Paypal
• CEO- Jeff Weiner, former Yahoo! executive
• Headquarters- Mountainview, CA
• Offices- worldwide- Dublin, Ireland 2010
• Company became profitable in 2006
• January 2011- estimated $1.6 billion in worth
• Became eligible for initial public offering May 2011
• First day: stocks rose from $45 to $122.70
• Fifth-largest day gainer
• 116 million users to date, more than half from North America
7. Kalene’s Tips and Tricks
Your Profile
1) This is not Facebook!
Do not use your Facebook profile pic
Use something professional-looking
8. Kalene’s Tips and Tricks
Your Profile
2) Experience:
Be specific!
Include client work and projects
Relate it to PR!
9. Kalene’s Tips and Tricks
Your Profile
3) Education:
Include specific courses
10. Kalene’s Tips and Tricks
Your Profile
3) Personal Information:
Forget about it.
11. Kalene’s Tips and Tricks
Your Profile
3) Status updates:
Update regularly when relevant.
Link it to your Twitter!
12. Kalene’s Tips and Tricks
Your Network
1) This is your professional network.
If you don’t know them, don’t add them.
Be careful who you add.
Think before you add family and friends.
Feel free to add volunteer contacts.
13. Kalene’s Tips and Tricks
Your Network
2) Inviting someone to join.
Do not just send a generic invitation.
14. Kalene’s Tips and Tricks
Using Your Network
1) Keep in contact.
Congratulate them!
15. Kalene’s Tips and Tricks
Using Your Network
2) Recommendations.
Write them for your fellow students!
16. Kalene’s Tips and Tricks
Using Your Network
3) Utilize your connections…
… and your connections’ connections.
Make sure you check their current place of
employment.
17. Kalene’s Tips and Tricks
One last thing…
This is the #1 tool head hunters use!
