SlideShare une entreprise Scribd logo
1  sur  9
IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web:  http://www.ddmcd.com   Email:  [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
The focus of this presentation... ,[object Object],[object Object]
What good are social media? They... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Adoption challenges are real. ,[object Object],[object Object],[object Object],[object Object],[object Object]
To slay the Resistance Dragon, you must  assess  the dragon.
11 assessment questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Closing the communication and collaboration gap
Closing the communication and collaboration gapClosing the communication and collaboration gap
Closing the communication and collaboration gapCIPR Inside
 
Impact of Social Technologies on the Enterprise
Impact of Social Technologies on the EnterpriseImpact of Social Technologies on the Enterprise
Impact of Social Technologies on the EnterpriseSandy Kemsley
 
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...Marcella Maguire
 
Connected Ent. Set-up
Connected Ent. Set-upConnected Ent. Set-up
Connected Ent. Set-upLee White
 
Transformation And The Challenges Of Personalisation
Transformation And The Challenges Of PersonalisationTransformation And The Challenges Of Personalisation
Transformation And The Challenges Of PersonalisationHackneyCEN
 
Each One, Teach One - Kim Goodwin, Cooper
Each One, Teach One - Kim Goodwin, CooperEach One, Teach One - Kim Goodwin, Cooper
Each One, Teach One - Kim Goodwin, CooperCooper Design
 
Managing public issues
Managing public issuesManaging public issues
Managing public issuesGina Smith
 
Adventures in Regional Collaboration: 6 Lessons
Adventures in Regional Collaboration: 6 LessonsAdventures in Regional Collaboration: 6 Lessons
Adventures in Regional Collaboration: 6 LessonsKristin Wolff
 
Rick welcome presentation
Rick welcome presentationRick welcome presentation
Rick welcome presentationcpigott13
 
Tapping into Employees Wisdom
Tapping into Employees WisdomTapping into Employees Wisdom
Tapping into Employees WisdomScott K. Wilder
 
Responsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community LeadershipResponsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community Leadershipcoburnj
 

Tendances (12)

Closing the communication and collaboration gap
Closing the communication and collaboration gapClosing the communication and collaboration gap
Closing the communication and collaboration gap
 
Impact of Social Technologies on the Enterprise
Impact of Social Technologies on the EnterpriseImpact of Social Technologies on the Enterprise
Impact of Social Technologies on the Enterprise
 
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...
A Blueprint for Partnerships: Philadelphia Housing Authority and Medicaid fun...
 
Connected Ent. Set-up
Connected Ent. Set-upConnected Ent. Set-up
Connected Ent. Set-up
 
Transformation And The Challenges Of Personalisation
Transformation And The Challenges Of PersonalisationTransformation And The Challenges Of Personalisation
Transformation And The Challenges Of Personalisation
 
Each One, Teach One - Kim Goodwin, Cooper
Each One, Teach One - Kim Goodwin, CooperEach One, Teach One - Kim Goodwin, Cooper
Each One, Teach One - Kim Goodwin, Cooper
 
Managing public issues
Managing public issuesManaging public issues
Managing public issues
 
Adventures in Regional Collaboration: 6 Lessons
Adventures in Regional Collaboration: 6 LessonsAdventures in Regional Collaboration: 6 Lessons
Adventures in Regional Collaboration: 6 Lessons
 
Rick welcome presentation
Rick welcome presentationRick welcome presentation
Rick welcome presentation
 
Rewording CBOs
Rewording CBOsRewording CBOs
Rewording CBOs
 
Tapping into Employees Wisdom
Tapping into Employees WisdomTapping into Employees Wisdom
Tapping into Employees Wisdom
 
Responsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community LeadershipResponsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community Leadership
 

En vedette

La DEM tra passato e futuro: una retrospettiva
La DEM tra passato e futuro: una retrospettivaLa DEM tra passato e futuro: una retrospettiva
La DEM tra passato e futuro: una retrospettivaData For Business
 
Mc donalds danielaschmirler
Mc donalds danielaschmirlerMc donalds danielaschmirler
Mc donalds danielaschmirlerMKTGatHPU
 
Mc donald's digital marketing plan
Mc donald's digital marketing planMc donald's digital marketing plan
Mc donald's digital marketing planXiaoSijie
 
Marketing Strategy Of Mcdonald's In India
Marketing Strategy Of Mcdonald's In IndiaMarketing Strategy Of Mcdonald's In India
Marketing Strategy Of Mcdonald's In IndiaAakash Khandelwal
 
McDonald's Strategy Presentation
McDonald's Strategy PresentationMcDonald's Strategy Presentation
McDonald's Strategy PresentationNiklas Reinhold
 
Do you want to start easiest and most profitable business?
Do you want to start easiest and most profitable business?Do you want to start easiest and most profitable business?
Do you want to start easiest and most profitable business?Tornike Kobulashvili
 
Mc donald case study 1
Mc donald case study 1Mc donald case study 1
Mc donald case study 1umarshk
 
Mesos, DC/OS and the Architecture of the New Datacenter
Mesos, DC/OS and the Architecture of the New DatacenterMesos, DC/OS and the Architecture of the New Datacenter
Mesos, DC/OS and the Architecture of the New DatacenterQAware GmbH
 
Social Media Strategy Development for Publishers, by ACS Infotech
Social Media Strategy Development for Publishers, by ACS InfotechSocial Media Strategy Development for Publishers, by ACS Infotech
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
 

En vedette (12)

La DEM tra passato e futuro: una retrospettiva
La DEM tra passato e futuro: una retrospettivaLa DEM tra passato e futuro: una retrospettiva
La DEM tra passato e futuro: una retrospettiva
 
Subway social media audit
Subway social media auditSubway social media audit
Subway social media audit
 
Mc donalds danielaschmirler
Mc donalds danielaschmirlerMc donalds danielaschmirler
Mc donalds danielaschmirler
 
Mc donald's india
Mc donald's indiaMc donald's india
Mc donald's india
 
Mc donald's digital marketing plan
Mc donald's digital marketing planMc donald's digital marketing plan
Mc donald's digital marketing plan
 
The Marketing strategies of McDonald's
The Marketing strategies of McDonald'sThe Marketing strategies of McDonald's
The Marketing strategies of McDonald's
 
Marketing Strategy Of Mcdonald's In India
Marketing Strategy Of Mcdonald's In IndiaMarketing Strategy Of Mcdonald's In India
Marketing Strategy Of Mcdonald's In India
 
McDonald's Strategy Presentation
McDonald's Strategy PresentationMcDonald's Strategy Presentation
McDonald's Strategy Presentation
 
Do you want to start easiest and most profitable business?
Do you want to start easiest and most profitable business?Do you want to start easiest and most profitable business?
Do you want to start easiest and most profitable business?
 
Mc donald case study 1
Mc donald case study 1Mc donald case study 1
Mc donald case study 1
 
Mesos, DC/OS and the Architecture of the New Datacenter
Mesos, DC/OS and the Architecture of the New DatacenterMesos, DC/OS and the Architecture of the New Datacenter
Mesos, DC/OS and the Architecture of the New Datacenter
 
Social Media Strategy Development for Publishers, by ACS Infotech
Social Media Strategy Development for Publishers, by ACS InfotechSocial Media Strategy Development for Publishers, by ACS Infotech
Social Media Strategy Development for Publishers, by ACS Infotech
 

Similaire à Is Your Organization Ready for Social Media

Community engagement: The new social media mantra for academic libraries
Community engagement: The new social media mantra for academic librariesCommunity engagement: The new social media mantra for academic libraries
Community engagement: The new social media mantra for academic librariesLouise Spiteri
 
Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Tamera Kremer
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012Rooven Pakkiri
 
10 solution architecture concepts
10 solution architecture concepts10 solution architecture concepts
10 solution architecture conceptsPaul Preiss
 
Community Partnerships
Community PartnershipsCommunity Partnerships
Community PartnershipsLee White
 
1.2 Social Business Design
1.2 Social Business Design1.2 Social Business Design
1.2 Social Business DesignKelly Page
 
Fruitful Partnerships and Ecosystems
Fruitful Partnerships and EcosystemsFruitful Partnerships and Ecosystems
Fruitful Partnerships and EcosystemsExove
 
Management Trends & Challenges
Management Trends & ChallengesManagement Trends & Challenges
Management Trends & Challengesshyam prasad
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project ManagementAdam Blau
 
Community Engagement: The New Social Media Mantra for Academic Libraries?
Community Engagement: The New Social Media Mantra for Academic Libraries?Community Engagement: The New Social Media Mantra for Academic Libraries?
Community Engagement: The New Social Media Mantra for Academic Libraries?Louise Spiteri
 
Transform - or Die! - New York and Chicago
Transform - or Die! - New York and ChicagoTransform - or Die! - New York and Chicago
Transform - or Die! - New York and ChicagoStefan Lindegaard
 
Social Entreprise 2.0 By V Glaenzer
Social Entreprise 2.0 By V GlaenzerSocial Entreprise 2.0 By V Glaenzer
Social Entreprise 2.0 By V GlaenzerVirginie Glaenzer
 
Social business solutions executive summary
Social business solutions   executive summarySocial business solutions   executive summary
Social business solutions executive summaryBert van den Berg
 
Brian Solis - The End of business as usual
Brian Solis - The End of business as usualBrian Solis - The End of business as usual
Brian Solis - The End of business as usualSMICS
 
Co creation for sustained value
Co creation for sustained valueCo creation for sustained value
Co creation for sustained valueSheela Mistry
 
Individual Project I-31.    TitleTechnology Innovation Project.docx
Individual Project I-31.    TitleTechnology Innovation Project.docxIndividual Project I-31.    TitleTechnology Innovation Project.docx
Individual Project I-31.    TitleTechnology Innovation Project.docxjaggernaoma
 
Digital Thinking Winter 2010
Digital Thinking Winter 2010Digital Thinking Winter 2010
Digital Thinking Winter 2010cplray
 

Similaire à Is Your Organization Ready for Social Media (20)

1.21.14
1.21.141.21.14
1.21.14
 
Community engagement: The new social media mantra for academic libraries
Community engagement: The new social media mantra for academic librariesCommunity engagement: The new social media mantra for academic libraries
Community engagement: The new social media mantra for academic libraries
 
Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012
 
10 solution architecture concepts
10 solution architecture concepts10 solution architecture concepts
10 solution architecture concepts
 
Community Partnerships
Community PartnershipsCommunity Partnerships
Community Partnerships
 
1.2 Social Business Design
1.2 Social Business Design1.2 Social Business Design
1.2 Social Business Design
 
Fruitful Partnerships and Ecosystems
Fruitful Partnerships and EcosystemsFruitful Partnerships and Ecosystems
Fruitful Partnerships and Ecosystems
 
Management Trends & Challenges
Management Trends & ChallengesManagement Trends & Challenges
Management Trends & Challenges
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project Management
 
Community Engagement: The New Social Media Mantra for Academic Libraries?
Community Engagement: The New Social Media Mantra for Academic Libraries?Community Engagement: The New Social Media Mantra for Academic Libraries?
Community Engagement: The New Social Media Mantra for Academic Libraries?
 
Transform - or Die! - New York and Chicago
Transform - or Die! - New York and ChicagoTransform - or Die! - New York and Chicago
Transform - or Die! - New York and Chicago
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
Social Entreprise 2.0 By V Glaenzer
Social Entreprise 2.0 By V GlaenzerSocial Entreprise 2.0 By V Glaenzer
Social Entreprise 2.0 By V Glaenzer
 
Social Media - Basic
Social Media - BasicSocial Media - Basic
Social Media - Basic
 
Social business solutions executive summary
Social business solutions   executive summarySocial business solutions   executive summary
Social business solutions executive summary
 
Brian Solis - The End of business as usual
Brian Solis - The End of business as usualBrian Solis - The End of business as usual
Brian Solis - The End of business as usual
 
Co creation for sustained value
Co creation for sustained valueCo creation for sustained value
Co creation for sustained value
 
Individual Project I-31.    TitleTechnology Innovation Project.docx
Individual Project I-31.    TitleTechnology Innovation Project.docxIndividual Project I-31.    TitleTechnology Innovation Project.docx
Individual Project I-31.    TitleTechnology Innovation Project.docx
 
Digital Thinking Winter 2010
Digital Thinking Winter 2010Digital Thinking Winter 2010
Digital Thinking Winter 2010
 

Dernier

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.MateoGardella
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfSanaAli374401
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Shubhangi Sonawane
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 

Dernier (20)

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 

Is Your Organization Ready for Social Media

  • 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com   Email: [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6. To slay the Resistance Dragon, you must  assess the dragon.
  • 7.
  • 8.
  • 9.

Notes de l'éditeur

  1. INTRO The title of Dennis McDonald's presentation today is IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? He'll speak about assessing organizational readiness for adopting social media. Dennis is an independent management consultant from Alexandria, Virginia. His expertise includes strategic planning, project management, software product development, technology adoption, and corporate IT management consulting. Since 2005 his consulting and research have included  technology adoption strategy and the use of social media. He's also an active blogger and moderates the Linkedin Bloggers group on Yahoo! Groups. His clients have included GE Appliances, Ford Motor Company, AIG, NiSource Energy, National Science Foundation, the US Copyright Office, the Association of Health System Phramacists, and Jive Software. He earned his Masters and PhD in Library and Information Science at the University of Marland in College Park.